Universal Music Group · 1 month ago
Associate Manager, Audience Development (Def Jam & Island)
New York, NY
Full-time
Onsite
Entry, Mid Level
$66K/yr - $116K/yr
2+ years expUniversal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. They are seeking an Associate Manager, Audience Development to develop and manage effective omni-channel campaigns for Def Jam & Island's artists, focusing on connecting music fans with the right messages through data-driven CRM marketing strategies.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV
Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals
Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions
Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies
Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics
Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts
Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership
Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value
Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy
Qualification
Required
2-5 years of experience in email marketing, with a deep appreciation and understanding of the hip hop and R&B music genres
Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization
Strong analytical skills with the ability to interpret data and translate insights into action
Experience with personalization, customer journey building, and retention-driving strategies
Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines
Strong communication skills with experience presenting data-driven insights to stakeholders and leadership
Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required
Preferred
Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS
Benefits
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
Company data provided by crunchbase