KeyBank · 2 months ago
Senior Digital Marketing Analyst
United States
Full-time
Remote
Mid, Senior Level
$79K/yr - $146K/yr
3+ years expKeyBank is a national association that is seeking a Senior Digital Marketing Analyst to drive data-informed decisions for their digital marketing initiatives. This role focuses on .com performance, campaign optimization, and advanced analytics, requiring expertise in various Adobe tools to translate complex data into actionable insights that enhance user experience and marketing ROI.
Banking
No H1B
U.S. Citizen Only
Responsibilities
Implement and validate tracking tags using Adobe Launch
Ensure accurate data capture across .com properties and campaign landing pages
Support creation and management of ECIDs for audience identification and targeting
Enable and optimize campaigns through Adobe Experience Platform and related tools
Collaborate with marketing teams to ensure proper audience segmentation and activation
Develop and maintain dashboards in Adobe Analytics, Tableau, or Power BI
Deliver timely and accurate reports on traffic, engagement, and conversion metrics
Analyze user behavior and campaign performance to identify trends and opportunities
Provide actionable recommendations for optimization and personalization
Execute A/B tests and monitor results for conversion rate improvements
Support CRO initiatives through detailed funnel analysis and behavioral insights
Maintain data integrity and compliance with privacy standards
Collaborate with engineering teams for data integration and troubleshooting
Partner with UX, Marketing, and Product teams to inform design and content decisions
Provide ad-hoc analysis for strategic projects and leadership reporting
Qualification
Required
Bachelor's degree in marketing, Business Analytics, Data Science, or related field
3+ years of experience in digital marketing analytics or web analytics
Proficiency in Adobe Analytics and familiarity with Customer Journey Analytics (CJA)
Experience with Adobe Experience Platform (AEP) and campaign enablement workflows
Strong skills in SQL, Excel, and data visualization tools (Tableau, Power BI)
Understanding of digital marketing KPIs, attribution modeling, and CRO strategies
Excellent communication and data storytelling skills
Preferred
Experience with Adobe Launch for tag management
Knowledge of Adobe Target and personalization strategies
Familiarity with predictive analytics and journey mapping
Benefits
Eligibility for incentive compensation subject to individual and company performance
For a list of benefits for which this position is eligible.
Company
KeyBank
At KeyBank we’ve made a promise to our clients that they will always have a champion in us.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Chris Gorman
Chairman, Chief Executive Officer, and President, KeyCorp
Holly Santoro
Executive Administrator to the Chairman & CEO
Recent News
2023-08-28
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