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Atlantic Union Bank · 2 days ago

Digital Product Manager – Salesforce Practice (REMOTE--VA, NC, MD, PA, GA)

United States

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

Atlantic Union Bank is seeking a Digital Product Manager to lead a team responsible for executing the bank's Digital Strategy. The role involves significant stakeholder management, leading product managers and analysts, and developing digital visions and strategies to enhance customer experiences.

BankingFinancial ServicesWealth Management

Growth Opportunities

Responsibilities

Assist each Line of Business in creating and implementing digital visions, strategies and roadmaps that address the business needs and future growth

Assess digital platforms in the external marketplace and make recommendations for potential partnerships

Identify opportunities to leverage digital techniques for greatest strategic impact and defining the priority capabilities required to succeed

Develop the business cases and business requirements for digital opportunities and drive to execution

Lead multi-disciplinary teams to shape and implement digital strategies, programs, and initiatives

Bring the voice of the customer/client and the voice of the advisor/employee into our product features, ensuring that features delivered are aligned with the intended business outcomes, and align work with our target architecture road map

Develop and manage goals and key performance indicators

Partner with Marketing for acquisition support, product positioning, promotion of digital products and services and onboarding activities

Understand all aspects of the internal and external environment including customer met/unmet digital needs through research efforts, in-depth understanding of voice of the customer, industry trends, vendor/platform capabilities and best practices for servicing the digital needs of our customers

Continuously assesses competitive moves and monitors performance against objectives

Present data, strategies and recommendations to senior management to build buy-in to strategic recommendations

Prioritize product requirements and coordinate release plans with IT and key constituents

Serve as primary business point of contact for implementation activities and work closely across with key constituents to meet scheduled milestones

Guide and direct complex projects, identify key stakeholders and gain participation

Document business requirements and translate into technical requirements to guide the implementation of new features, systems, and enhancements

Meet with decision makers, systems owners, and end users to help identify business, financial, and operations requirements and systems goals

Serve as the technical focal point for the business in the presentation of the new system/application to Atlantic Union’s Application and Architecture Review Board

Lead design sessions in prototyping new system or functionality for the purpose of enhancing business processes, operations, and information process flow

Develop and maintain design documentation working across the organization for documenting integration points between systems

Improve systems by studying current practices and designing modifications

Recommend controls by identifying problems and opportunities; controls to include system access and configuration management

Review and analyze the effectiveness and efficiency of existing systems and develop strategies for improving or further leveraging these systems

Act as liaison to IT and Operations teams for managing change/release management efforts and troubleshooting system and end user issues

Coordinate and perform in-depth tests, including end-user reviews, for modified and new systems, and other post-implementation support

Qualification

Digital strategy developmentProduct roadmap creationStakeholder managementProgram managementFinancial services experiencePowerPoint proficiencyExcel proficiencyVerbal skillsWriting skillsPresentation skillsInterpersonal skillsLeadership skills

Required

Bachelor's Degree required

10+ years of financial services experience

5+ years of experience in the digital space

Experience as a people manager

Excellent verbal, writing and presentation skills

Program management and leadership experience

Strong PowerPoint and Excel skills to assemble & lead executive presentations

Demonstrated experience developing and executing against a strategic plan

Proven ability to develop product roadmaps, define requirements and lead implementation efforts successfully

Demonstrated interpersonal and management skills; ability to work well as part of a cross-functional team and lead across the organization at multiple levels

Ability to influence diverse, cross functional team to success without direct authority over the team