Basware · 7 hours ago
Senior Manager, Field Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years expBasware is a hyper-growth company focused on industry transformation, seeking a seasoned and strategic Senior Manager, Field Marketing to lead their field and account-based programs across North America. This role is pivotal in driving pipeline generation and elevating brand presence, requiring deep experience in field marketing and data-driven decision-making.
FinTechMobile PaymentsNetwork SecuritySoftware
Responsibilities
Help define and execute the North America field marketing strategy aligned with regional sales goals and corporate objectives
Own end-to-end planning and execution of ABX programs and key field marketing initiatives
Deliver measurable pipeline targets with full accountability for buying group-to-revenue conversion across target accounts and vertical segments
Build strong relationships with Sales, SDR, and Customer Success teams to ensure field programs are aligned with business priorities
Support relationships with key partners, specifically global systems integrators and resellers, to jointly go-to-market and support pipeline generation goals
Maintain and optimize the global event calendar, including evaluation of new opportunities and ROI analysis
Enhance and scale the global field marketing playbook with best practices, templates, and process improvements
Build North America field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics
Implement testing frameworks and optimization processes that continuously improve conversion rates from awareness to closed-won
Design repeatable, scalable programs and processes that generate predictable pipeline growth in a hyper-growth environment
Qualification
Required
10+ years scaling field marketing programs in fast-growing tech companies, with direct pipeline accountability and proven track record of exceeding revenue targets
Deep understanding of demand generation funnels, lead scoring, sales processes, and revenue operations in B2B environments
Proven ability to create breakthrough programs beyond traditional events—digital experiences, account-based campaigns, and omnichannel strategies
Experience implementing scalable marketing operations, lead management systems, and cross-functional workflows
Strong partnership skills with sales leaders, with the ability to speak their language around pipeline, conversion, and revenue impact
Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using Salesforce, HubSpot and other data analysis platforms
Highly organized with a knack for building and scaling structured, repeatable programs that improve efficiency and brand impact across demand generation initiatives
Company
Basware
Basware provides enterprise purchase to pay and financial management solutions.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2020-12-03Series Unknown
Leadership Team
Jason Kurtz
Chief Executive Officer
Anssi Ruokonen
Head of Data and AI
Recent News
The European Financial Review
2026-01-17
2025-12-25
Company data provided by crunchbase