Binance · 2 months ago
Senior CRM Operation Specialist
United States
Full-time
Remote
Senior Level
5+ years expBinance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange. The Senior CRM Operation Specialist will optimize multi-channel CRM campaigns to enhance user engagement and conversion, aligning with company objectives to improve CRM efficiency and deliverability rates.
BitcoinCryptocurrencyFinTechStock ExchangesWeb3
Responsibilities
Plan, create, approve, and send multi-channel CRM campaigns, including App Push notifications, email, and social pushes, ensuring content aligns with brand guidelines and user preferences
Monitor and streamline campaign workflows to reduce creation time, approval time, and send time, improving overall CRM efficiency
Track and analyze deliverability rates across all channels, identify bottlenecks (e.g., platform restrictions or user permission issues), and propose solutions, such as optimizing push timing and copy via A/B testing
Monitor open rates, leveraging user behavior data (e.g., activity, preference tags) for personalized segmented pushes to enhance engagement and conversion
Establish a data monitoring and analysis system for CRM, regularly produce operational performance reports, promptly identify business risks, and propose solutions
Conduct analysis experiments based on user behavior and preferences, continuously iterate and validate the effectiveness of CRM push strategies
Maintain customer data in CRM systems, ensuring data accuracy, segmentation, tagging, and deduplication
Collaborate with cross-functional teams (e.g., Product, Marketing, Development) to gather requirements, and process solutions for issues
Utilize analytics tools for data mining to identify inefficiencies (e.g., lower Android deliverability vs. iOS) and implement automated workflows to reduce manual intervention
Conduct A/B testing and experiments to optimize channel combinations (e.g., Push + SMS), aiming to improve CRM efficiency by 20% from current benchmarks
Focus on new features to improve efficiency
Exploring new channels/tools for CRM to Improve user loyalty
Focus on AI tools can give operator different options to reactivate users
Qualification
Required
Bachelor's degree or above in Marketing, Data Analytics, Computer Science, or related fields preferred
5-8 years of experience in building CRM systems at major internet companies, with at least 3 years of team leadership experience; candidates with experience in trading companies are preferred
Experience in building a CRM system from scratch (0 to 1) and continuously iterating and improving it afterward, with verifiable successful cases and supporting data
Able to clearly provide past successful cases and concrete data demonstrating improvements in key channels (e.g., APP Push, EDM) regarding open rates and click-through rates
Proficient in CRM platforms (e.g., Braze, Salesforce, HubSpot) and push tools
Strong data analysis skills
Excellent communication and coordination skills to streamline cross-department approval processes
Knowledge of privacy regulations and channel specifics
Results-oriented, detail-focused, fast learner; sensitive to user experience with the ability to derive business insights from data
Preferred
Experience with e-commerce, finance, or content apps; familiarity with OKR frameworks or agile methodologies
Benefits
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Company
Binance
Binance is a blockchain ecosystem and digital asset exchange platform that provides a wide range of crypto-related services.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$2BKey Investors
MGX
2025-03-12Series Unknown· $2B
2018-10-23Series Unknown
2018-10-01Seed
Leadership Team
Richard Teng
Binance, Co-CEO
Andrew Carroll-Goldin
Global Head of Data Analytics
Recent News
2026-01-25
2026-01-25
Company data provided by crunchbase