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Targetbase · 7 hours ago

Senior Director, Strategy

Raleigh, NC

Full-time

Hybrid

Director/Executive

10+ years exp

Targetbase is a data-driven, strategic marketing agency focused on enhancing consumer experiences through technology and analytics. The Senior Director within the Strategy group will lead the development of marketing strategies based on consumer insights and competitive assessments, ensuring excellent service delivery to clients.

AdvertisingAnalyticsDigital MediaDirect Marketing

Responsibilities

Possesses overall responsibility for the strategic deliverables for assigned projects

Contributes to the development of effective marketing strategies for clients as they relate to consumer-centric marketing

Contributes to the creation of revenue growth via the design and sale of innovative solutions for existing clients

Ensures excellent service delivery to clients; responsible for collaborating with a multi-functional team and providing them the knowledge and enablement to ensure all delivery is 'on strategy'

Qualification

Consumer-centric marketingMarketing strategy developmentConsultative sellingEmerging technologies knowledgePresentation skillsListening skillsCollaboration skills

Required

Minimum of 10+ years of business experience in consumer/strategic marketing

Proven success in managing, developing, and launching consumer-centric marketing initiatives

10+ years of experience gained in 2 or more industry sectors, e.g., Telecom, Retail, Packaged Goods, Healthcare, Strategy Consulting, Marketing Services, or Advertising

Minimum requirements include a Bachelor's Degree

Proven ability to create and deliver marketing strategies

Proven ability to stay current and knowledgeable on emerging technologies impacting consumers and purchasing behavior

Proven ability to build and maintain positive trusted relationships with internal and external clients

Strong presentation skills with the ability to think on his/her feet

Strong collaboration and listening skills

Candidates must live in the Raleigh, NC area and willing to be in office on required days