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Wonderful Agency · 2 weeks ago

VP, Packaging Design

Los Angeles, CA

Full-time

Hybrid

Director/Executive

$325K/yr - $375K/yr

Wonderful Agency is a full-service, award-winning in-house agency that creates marketing communications and brand experiences for iconic brands. They are seeking a hands-on VP of Packaging Design who will contribute to brand development and oversee all aspects of packaging design, ensuring alignment with brand identity and consumer appeal.

Marketing & Advertising

Responsibilities

A primary contributor to overall brand development, ensuring all product and packaging solutions consistently reflect and elevate the brand's identity, positioning, and consumer appeal

Develop and oversee type design systems rooted in the fundamentals of classic typography—with an emphasis on Swiss Design (International Typographic Style)—to ensure brand consistency and typographic excellence across all media

Spearhead the creation of compelling and memorable logos that encapsulate brand identity and values

Direct the design and development of packaging that stands out on the shelf, aligns with brand positioning, and meets functional requirements

Oversee critical Point of Sale (POS) design initiatives to drive consumer engagement and conversion, leveraging structural engineering expertise to enhance functionality and visual impact

Collaborate cross-functionally with marketing, product development, sales and digital teams to ensure brand and design integration at every consumer touchpoint

Provide guidance and leadership to internal design teams and external partners, fostering a culture of creativity, innovation, and accountability

Stay current on design trends, consumer insights, and industry developments to maintain a competitive edge

Maintain the highest standards of design excellence and consistency across all brand touchpoints

Oversee the design and user experience of brand websites to ensure digital touchpoints align with overall brand strategy

Qualification

Packaging designType design principlesLogo designBrand developmentPOS materials developmentConsumer product designProduction processes awarenessSpace planningArchitectural designWebsite designLeadership presenceAttention to detailCreative problem solving

Required

Proven track record of successfully creating and evolving brands across multiple categories

Deep understanding of type design principles and their application in brand systems

Skilled in logo design, with a portfolio demonstrating impactful work

Strong background in developing POS materials that drive in-store success

Extensive experience in packaging design for consumer products, with a focus on both aesthetics and functionality

Proven track record leading brand and product development with a focus on simple, elegant, and consumer-centric design

Demonstrates quiet confidence and leadership presence without ego; comfortable influencing cross-functional teams while remaining humble and collaborative

Keen attention to detail, with a sharp eye for design consistency, brand integrity, and product quality across all touchpoints

Strategic and creative problem solver with the ability to navigate complexity and bring clarity to ambiguity

Ability to balance big-picture vision with flawless execution — from concept through launch