Senior Media Planner jobs in United States
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Lucid Group · 3 hours ago

Senior Media Planner

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
date3+ years exp

Lucid Group is a global healthcare communications agency with over 20 years of experience. The Senior Media Planner will develop and execute strategic, data-driven media plans for pharmaceutical and over-the-counter brands, bridging regulated and consumer marketing to engage healthcare professionals and consumers.

ConsultingHealth CarePharmaceutical
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Growth Opportunities

Responsibilities

Develop integrated media strategies that align to brand objectives across HCP and DTC audiences
Translate marketing goals into comprehensive media plans spanning digital, social, search, programmatic, endemic, print, and point-of-care channels
Partner with internal strategy, analytics, and creative teams to ensure media recommendations are audience-first and insight-driven
Conduct audience segmentation, competitive analyses, and channel performance reviews to guide planning decisions
Present media plans and collaborate on performance reports for clients, clearly articulating strategic rationale, learnings, and next steps
Oversee implementation across multiple media channels, ensuring accuracy, compliance, and operational excellence
Manage budgets, pacing, and performance tracking to achieve or exceed campaign KPIs
Collaborate with analytics teams to evaluate media effectiveness and deliver actionable optimization recommendations
Stay current on emerging media trends, audience data capabilities, and innovations across both regulated and consumer health landscapes
Serve as a day-to-day client contact for assigned brands, providing proactive communication and strategic thought leadership
Collaborate with account, regulatory, and creative teams to ensure alignment and adherence to MLR guidelines where applicable
Foster relationships with media partners, publishers, and platforms to stay ahead of opportunities and best practices
Mentor junior team members, providing guidance and quality assurance on deliverables

Qualification

Media planning experienceHealthcare media regulationsCampaign management toolsDigital media strategiesClient communication skillsAnalytical mindsetProject managementPresentation skillsCollaboration skills

Required

Bachelor's degree in Marketing, Advertising, Communications, or related field
3–5 years of media planning experience within healthcare, pharmaceutical, or consumer health industries
Strong understanding of both HCP and consumer (DTC/OTC) media strategies, including digital, search, social, and endemic platforms
Familiarity with healthcare media regulations, MLR processes, and privacy-compliant data targeting (e.g., NPI-based or condition-based)
Analytical mindset with proficiency in campaign management and reporting tools (Google Ads, Meta Ads Manager, DSPs, etc.)
Excellent project management, presentation, and client communication skills
Ability to thrive in a fast-paced, collaborative agency environment managing multiple priorities simultaneously

Benefits

Meaningful learning and development opportunities

Company

Lucid Group

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Lucid Group is a global healthcare communications company.
dateFounded in 2007
location
London, England, GBR
people-size201-500 employees
web-link
https://www.wearelucidgroup.com

Funding

Current Stage
Growth Stage

Leadership Team

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Gabriel Plumer
Chief Financial Officer
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Company data provided by crunchbase