Arlo Technologies, Inc. · 8 hours ago
Growth Marketing Senior Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$150K/yr - $185K/yr
8+ years expArlo Technologies, Inc. is dedicated to creating innovative solutions for security and protection. They are seeking a Growth Marketing Senior Manager to lead subscription-led product experience initiatives, enhance customer engagement, and drive high-quality customer acquisition through data-backed marketing strategies.
ElectronicsRetailSecurity
Responsibilities
Crafts compelling subscription value proposition that connects, engages and educates customers to our total protection solution
Creates excitement and interest around our subscription-led product throughout the customer journey to improve downstream attach rates
Develops and executes Go-to-market strategies, positioning, messaging and creative assets for assigned products with a consumer-oriented mindset and deliver exceptional value across the entire customer journey to drive conversion, retention and customer lifetime value
Leverage analytics, insights, segmentation, and rapid experimentation to test, learn, and iterate on demand generation campaign strategies
Derive strategy to optimize return on paid, earned, and owned demand generation media investments
Partner closely with Subscription Growth Team, Product Management, Consumer Insights, DTC & Channel Marketing, Customer Care, and Sales Teams, to ensure growth strategies are aligned with Arlo’s overall business goals and subscription-led model
Formulate strategy to increase Arlo brand familiarity and develop marketing campaigns that attract new-to-brand households and drive demand for Arlo subscription services
Qualification
Required
Minimum of 8 years of blended experience in growth, demand generation, brand and product marketing within a subscription-based environment
Bachelor's degree in marketing or related fields
Success in developing integrated campaigns that blend brand storytelling with measurable outcomes
Proven ability to partner and provide strategic guidance to design agencies to deliver compelling value proposition that upholds the brand promise
Strong communication and presentation skills with proven ability to influence cross-functional teams and stakeholders
Proven success driving customer acquisition and retention in a consumer-based subscription business
Deep understanding of marketing metrics with the ability to translate insights into actionable growth strategies
Experience designing and interpreting A/B marketing campaign tests
Comfortable working in a fast-paced environment that values curiosity and continuous improvement
Passionate about technology that empowers people to feel secure, connected, and in control of their surroundings
Preferred
MBA a plus
Company
Arlo Technologies, Inc.
We are a passionate and diverse group of thought leaders, creators, and developers across all disciplines dedicated to changing how people protect and connect with the people and things they love.
201-500 employees
H1B Sponsorship
Arlo Technologies, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (15)
2023 (9)
2022 (8)
2021 (19)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
unknown2018-07-01IPO
Leadership Team
Amy Rothstein
Board Member
Recent News
2026-01-11
2026-01-09
Company data provided by crunchbase