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Group 1 Automotive · 15 hours ago

Marketing Performance Analyst

Houston, TX

Full-time

Onsite

Entry, Mid Level

2+ years exp

Group 1 Automotive is a leader in automotive retail, seeking a Marketing Performance Analyst to transform marketing data into actionable insights. This role involves partnering with stakeholders to create dashboards and reports that drive decision-making and monitor performance across various marketing channels.

AutomotiveRetailSales

Responsibilities

Design marketing dashboards to evaluate key marketing programs and opportunities

Define dashboard requirements based on feedback with key stakeholders

Define dashboard metrics and align metrics with dashboard objectives

Build proof-of-concept reports

Create queries to enable customer reports

Monitor digital engagement and path to purchase within the lifecycle program

Develop reports for organic social posts to monitor compliance

Support integration of compliance-related data with other systems

Develop email and mail deliverability reports to identify risks and improvements

Define customer attributes related to digital behavior for the customer data

Define and manage ad hoc analysis projects

Write SQL queries to perform ad hoc analysis

Summarize results of analysis projects and key findings

Present analysis findings and recommendations to internal stakeholders

Support the development of predictive models

Develop and manage the roadmap for marketing dashboards and reports

Define project plans to build reports and manage project success

Collaborate with engineering to build reports

Monitor data quality to ensure accuracy of reports

Qualification

SQLBI toolsGoogle AnalyticsData analysisMarketing performance metricsVisualization applicationsProblem-solverContinuous improvementTechnical interactionWillingness to learnCommunications