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Metagenics · 9 hours ago

Consumer Content Creator

Jersey City, NJ

Full-time

Hybrid

Entry, Mid Level

$100K/yr - $115K/yr

2+ years exp

Metagenics is dedicated to helping people lead healthier lives through effective nutritional products. The Consumer Content Creator will be responsible for producing engaging content for social media channels, driving brand awareness and engagement through creative storytelling and collaboration with various teams.

Health CareLife ScienceMedicalNutraceutical

Hiring Manager

Kyle Demarest

Responsibilities

Content Creation. Produce short-form and visual content, including video, imagery, and written formats, optimised for social media channels such as Instagram, Facebook, TikTok, and emerging platforms

Native Platform Execution. Create channel-first content using native tools such as Canva, CapCut, and in-app editing features. Ensure every piece feels natural and high-performing within its platform environment

Creative Concepting. Ideate and execute content concepts aligned with campaigns, new product launches, and brand activations. Translate marketing priorities into relatable, thumb-stopping consumer storytelling

Trend Spotting & Experimentation. Stay ahead of social and cultural trends, identifying emerging formats, hashtags, and conversation topics to test and adopt. Quickly adapt creative output based on performance and audience response

Collaboration & Partnering. Work closely with agency partners, freelancers, and Upwork creators to design or enhance content that extends beyond internal production capabilities

UGC & Creator Content Repurposing. Repackage user-generated and influencer content into new, high-performing formats for social and digital amplification

Optimisation & Best Practices. Apply best-practice optimisation techniques (tagging, collaboration, hashtags, captions) to maximise exposure and engagement

Content for Performance. Produce content that supports both organic storytelling and paid media amplification, balancing creativity with conversion intent

Continuous Improvement. Analyse what works, pivot quickly, and refine creative direction to maximise content effectiveness

Creation & management of the content calendar (ensuring creative types are spread, seasonality is considered, business priorities are met, etc)

Social listening for brand/industry sentiment checks (could be an expansion of trendspotting)

Qualification

Content CreationSocial Media ProficiencyVideo ProductionCopywritingContent OptimisationTrend SpottingAgility in Content CreationPassion for StorytellingCollaborationAttention to Detail

Required

Bachelor's degree in Marketing, Communications, or a related field required

2–4 years' experience in hands-on social media content creation, ideally within a brand or creative agency

Proven ability to produce video and visual content using native tools such as Canva, CapCut, and in-app editors

Strong understanding of platform nuances and best practices for Reels, TikTok, carousels, and stories

Ability to ideate and produce high-output content quickly and independently

Experience managing multiple content formats including video, imagery, and written captions

Eye for design, composition, and storytelling that resonates with consumers

Confident using social scheduling and analytics tools (e.g. Meta Business Suite, Later, Sprout Social)

Proficiency in copywriting is essential

Knowledge of content optimisation techniques for reach and engagement

Collaborative mindset with ability to work closely with agencies, freelancers, and internal teams

Ability to move with speed and pivot - while there is a lot of planning/foreseen content creation, there is also an element of agility needed to capitalise on short-term opportunities, changing business needs &/or results

Understanding of paid social principles and how creative supports conversion

Native to social media culture. Understands what makes people stop, share, and engage

Creative, fast-moving, and hands-on in content production

Curious about emerging trends and new tools

Comfortable experimenting with ideas and learning from data

Self-motivated with strong attention to detail

Thrives in a collaborative, fast-paced environment

Passionate about turning brand messages into authentic, scroll-stopping content