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Passes · 1 month ago

Event Sales & Partnerships Manager

Los Angeles

Full-time

Onsite

Mid, Senior Level

$80K/yr - $130K/yr

3+ years exp

Passes is a rapidly growing tech platform designed to help creators pursue their entrepreneurial dreams. The Event Sales & Partnerships Manager will lead revenue-driving initiatives tied to The Lilian, managing space rentals and sponsorship sales while ensuring flawless execution of events.

AppsContent CreatorsMessagingOnline PortalsVideoWeb3

Responsibilities

Lead all inbound and outbound sales efforts to secure rentals for the Passes HQ event space, podcast studio, and music studio

Develop, maintain, and grow a strong pipeline of creators, production teams, agencies, and brand partners

Conduct tours, build proposals, draft contracts, and negotiate terms end-to-end

Own all rental logistics including schedules, AV needs, vendor coordination, check-ins/outs, and onsite support

Build repeatable rental processes to scale utilization and maximize revenue

Package, pitch, and sell sponsorship integrations for Passes-owned events (e.g., Coachella content house, Creator Summits, seasonal events, workshops)

Create compelling sponsorship decks, pricing models, and activation concepts grounded in creator community insights

Build and maintain relationships with brand partners, agencies, and experiential teams across verticals

Collaborate closely with the Marketing, Creator Success, and Production teams to align sponsorship deliverables with event programming

Serve as the primary liaison for all rental and sponsorship clients—ensuring a white-glove experience from contract signing to day-of execution

Develop run-of-show documents, coordinate load-ins, manage vendor relationships, and support onsite operations as needed

Partner with internal teams including Production, Comms, Creator Success, and Finance to ensure seamless and professional execution

Maintain detailed documentation, invoices, contracts, calendars, and operational workflows

Forecast rental and sponsorship revenue accurately and consistently

Track KPIs including space utilization, client retention, revenue performance, and sponsorship ROI

Conduct market research on competitive venues, experiential trends, and sponsorship best practices

Propose scalable systems to optimize The Lilian’s calendar, rental pricing, sponsorship packaging, and operational efficiency

Qualification

Event SalesPartnerships ManagementEvent LogisticsCRM ProficiencyExperiential MarketingCommunication SkillsNegotiation SkillsDetail-OrientedProject Management