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Publicis Communications · 2 months ago

Director, Audience Solutions Group

New York, New York

Full-time

Onsite

Director/Executive

$133K/yr - $182K/yr

Publicis Communications is part of Publicis Media, a leading media buying network. The Director of Audience Solutions Group will design audience strategies, collaborate with various departments, and present findings to drive data-driven business outcomes.

Marketing & Advertising

Responsibilities

Designing actionable audience strategies to drive solutions and deliver data-driven business outcomes; assembling audience-focused learning agendas and client use cases

Pulling and reviewing 1st party and 3rd party data reports from tools such as Epsilon People Cloud and GWI to build audience profiles

Building POVs based on research and audience findings, presenting POVs internally to both media strategists and digital investment teams

Collaborating with both internal (i.e., media, analytics, operations, & data science) departments on a regular basis

Presenting findings to external media managers and/or other senior staff

Qualification

Omni-channel media strategyData-led audience strategyEpsilon People CloudMicrosoft Suite / Google SuiteCommunicationCuriosity about audience strategyTime managementCollaboration skills

Required

Experience managing an omni-channel media strategy team; digital media strategy at a minimum

Excellent communication, Microsoft Suite / Google Suite skills

Must be able to effectively communicate and illustrate data-led stories, use cases, and findings in slide format for senior leaders (internal & external)

Extremely curious about audience strategy, measurement, & evaluation; always searching for value

Experience driving a client's business forward using a data-led audience / comms approach

Ability to learn & master new skills quickly (Epsilon People Cloud)

Time management; must be able to multi-task in a fast-paced environment

Must be self-sufficient when working independently

Strong internal and external collaboration skills

Benefits

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Company

Publicis Communications

Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry.

Founded in 1926