Hyphen Connect · 2 months ago
Chief Marketing Officer (Blockchain IGaming)
Europe
Full-time
Onsite
Director/ExecutiveHyphenconnect is a technology innovator developing a blockchain-based escrow liquidity platform for the iGaming and casino industries. They are seeking a Chief Marketing Officer to lead their marketing strategy, focusing on brand awareness and engagement while positioning the platform as a leader in the market.
Staffing & Recruiting
Responsibilities
Develop and execute a comprehensive marketing strategy to establish the platform as the leading solution for secure, transparent, and liquid fund management in iGaming and land-based casinos
Develop and execute go-to-market plans for the iGaming MVP and land-based casino pilot, tailoring campaigns to operators, players, and regulators in key markets
Establish the company as a thought leader in blockchain and gaming through speaking engagements, webinars, and industry events
Develop materials to explain complex concepts (e.g., smart contracts, zk-proofs, oracles) in an accessible way for diverse audiences
Position the company as a trusted innovator at the intersection of blockchain, DeFi, and gaming, emphasizing privacy, fairness, and compliance
Build and manage a community of operators, players, and DeFi enthusiasts, fostering trust and advocacy through platforms like X, Discord, and Telegram
Promote the platform’s native token and staking opportunities to attract liquidity providers and yield-seeking investors
Qualification
Required
Proven track record of developing and executing successful marketing strategies for web3 native projects
Experience marketing to diverse stakeholders, including B2B (operators, regulators) and B2C (players, investors) audiences
Expertise in brand strategy, positioning, and storytelling for complex, technical products
Preferred
Familiarity with iGaming or casino industry regulations and compliance requirements is a plus
Experience marketing blockchain or DeFi solutions to gaming or financial services audiences
Familiarity with multi-chain ecosystems or token-based marketing campaigns
Established network in the iGaming, casino, or blockchain industries
Company
Hyphen Connect
Hyphen Connect: The Nexus of Web3 Talents As your premier Web3 talent acquisition partner, Hyphen Connect is dedicated to driving innovation by connecting passionate talent with forward-thinking enterprises.
Founded in 2024
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase