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Braze · 1 day ago

Senior Content Strategist, Global Events

San Francisco, CA

Full-time

Hybrid

Senior Level

$136K/yr - $149K/yr

5+ years exp

Braze is a leading customer engagement platform that empowers brands to deliver exceptional customer experiences. The Senior Content Strategist, Global Events will drive the content strategy for flagship events, ensuring meaningful connections with audiences and collaborating with cross-functional teams to create engaging content experiences.

AnalyticsCRMMarketingMarketing AutomationSoftware

Comp. & Benefits

Responsibilities

Develop and implement a global event content strategy and framework, tailored to our audience needs by leveraging data and industry trends

Collaborate with cross-functional teams to ensure event content aligns with business goals and audience needs

Design session formats and content tracks that reflect audience careabouts, market trends, and product priorities

Partner with creative and design teams to ensure content is visually engaging, aligned to brand standards, with event messaging that supports the brand’s strategic narrative

Plan, organize, and execute content for a variety of events, including company and sales kickoffs, our global series, and the customer flagship event, Forge

Experience building, writing and creating content

Own end-to-end content production from strategy development to on-site execution and post-event reporting

Identify opportunities to repurpose and syndicate event content for ongoing marketing campaigns, digital engagements, and on social channels

Develop production playbooks, standards, and best practices to ensure consistency across all event formats

Partner with internal stakeholders and external speakers to shape session content, and maintain brand and messaging consistency

Lead end-to-end speaker management for breakouts, including sourcing, outreach, briefing, and coordination to ensure a seamless experience for all speakers, both internal and external

Build and manage the event content management system (e.g. speaker resource center)

Manage budgets and timelines related to content production, speaker management, and creative development

Build a global content measurement framework, enabling global and regional teams to measure the effectiveness of their event content consistently

Leverage data, analytics and attendee feedback to evaluate session performance and continuously improve our event content strategy

Own the post-event reporting across for event content, bringing together session data and speaker feedback with survey data

Collaborate with internal teams to align event content with broader company goals and product launch roadmap

Work closely with regional, industry and campaign teams to integrate flagship event content into broader campaign strategies and follow-up communications

Foster strong relationships with external partners, sponsors, and agencies

Qualification

Event content strategyB2B tech experienceContent developmentData-driven approachProject managementSpeaker managementAnalytical problem-solvingStorytelling skillsTime managementOrganizational skills