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HSA Bank, a division of Webster Bank, N.A. · 6 hours ago

Manager, Digital Marketing

Milwaukee, WI

Full-time

Onsite

Mid Level

$95K/yr - $100K/yr

3+ years exp

HSA Bank, a division of Webster Bank, N.A., is dedicated to empowering individuals to save for a healthy future through innovative healthcare savings solutions. The Manager of Digital Marketing will drive the email marketing strategy and oversee campaign execution, focusing on personalized communications and engagement enhancement.

Banking

Hiring Manager

Bridgette Yang

Responsibilities

Develop, implement, and optimize workflows using Salesforce Marketing Cloud, with a focus on filtered data extension for precise audience segmentation (SQL skills also a plus)

Utilize Email Studio, Journey Builder, and Automation Studio to create and manage personalized email journeys that enhance engagement and drive conversion

Collaborate closely with cross-functional teams to align strategies with overall business objectives

Monitor, analyze, and report on campaign performance, using technical insights to enhance and refine automation workflows

Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

Maintain a rigorous and organized view of data, requirements, documentation, and experiences/communications we deliver across our key segments

Identify new engagement strategies that fit within our objectives

Qualification

Salesforce Marketing CloudEmail StudioJourney BuilderAutomation StudioData-driven decision-makingProject managementAnalytical skillsBanking industry experienceHealthcare industry experienceCollaboration skillsDetail-oriented

Required

BA/BS degree or equivalent experience

3-5 years of hands-on experience designing, building, and executing dynamic and automated marketing programs with Salesforce Marketing Cloud, utilizing Email Studio, Automation Studio, and Journey Builder

Proficiency in creating and managing advanced marketing campaigns, including intricate segmentation, personalization, and dynamic content

Strong understanding of marketing best practices, data-driven decision-making, and customer journey optimization

Understands and implements process-driven activities

Proven experience in collaborating with cross-functional teams, including marketing, sales, and operations

Excellent analytical skills with the ability to translate data into actionable insights

Detail-oriented with strong project management and organizational skills

Manage multiple projects with different deadlines