Warner Bros. Discovery · 3 days ago
Programmatic Yield Manager
New York, NY
Full-time
Onsite
Mid Level
$83K/yr - $154K/yr
3+ years expWarner Bros. Discovery is a company known for its iconic content and brands. The Programmatic Yield Manager will play a pivotal role in contributing to CNN’s programmatic revenue growth across display and video, working closely with various teams to maximize opportunities and ensure targets are met.
AdvertisingBroadcastingDigital EntertainmentDigital MediaFilm ProductionMedia and EntertainmentNewsPublishing
Responsibilities
Oversee day-to-day programmatic monetization of CNN’s display and video assets, with key focus on inventory utilization, yield management, and revenue pacing
Liaise with multiple business areas (Ad Tech, Ad Operations, Finance, Ad Sales, Accounting) to define best practices, priorities and needs to optimize programmatic channels—present actionable recommendations and strategic proposals for full transparency
Responsible for reporting and tracking of revenue across programmatic display/video deals and vendors
Acts as a point of escalation and diagnostics for internal and external parties
Manage relationships with external vendors and ad-tech partners from on-boarding through to activation
Keep up to date on industry trends and make tactical recommendations to maintain our company's reputation as a thought leader in the digital space
Proven ability to problem solve, troubleshoot, and execute on deliverables with a focus on achieving operational excellence and driving programmatic revenue
Qualification
Required
3-5 years of professional experience in digital advertising
Demonstrated experience with display and video ad serving platforms
Experience working with SSPs/DSPs, and programmatic marketplaces
Deep understanding of auction mechanics, pricing methodologies, and deal configuration/troubleshooting
Deep familiarity and proficiency in Microsoft Office, with particular emphasis on Microsoft Excel
Preferred
Prior roles in yield management, ad operations, or programmatic strategy strongly preferred
Familiarity with Google Ad Manager (GAM) and FreeWheel preferred
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time
Vacation
Company
Warner Bros. Discovery
Warner Bros.
10001+ employees
H1B Sponsorship
Warner Bros. Discovery has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (34)
2023 (47)
2022 (72)
2021 (82)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$17.5BKey Investors
JP Morgan
2025-12-05Acquired
2025-06-09Post Ipo Debt· $17.5B
2005-07-15IPO
Leadership Team
David Zaslav
President and CEO
Mark Thompson
CEO
Recent News
Techpoint Africa
2026-01-06
2026-01-06
Company data provided by crunchbase