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Publicis Sapient · 1 month ago

Manager, Audience Strategy

Chicago, Illinois

Full-time

Hybrid

Mid Level

$87K/yr - $125K/yr

3+ years exp

Publicis Sapient is a global media agency focused on enhancing brand engagement through data-driven strategies. The Audience Strategy Manager will leverage data and analytics to drive audience strategy, deliver insights, and enhance targeting efforts for internal agencies and clients.

Artificial Intelligence (AI)ConsultingDatabaseEnterprise

H1B Sponsor Likely

Responsibilities

Assists Director with all aspects of data driven audience strategy development

Able to use platform tools (EPC, GWI, MRI etc.) to define & segment new audiences based on client goals & industry trends, combined with researching & identifying valuable data driven insights to improve overall audience strategy product

Ability to analyze & illuminate how consumers interact with devices, content & media through rigorous data analysis

Develop a strong overall understanding of the client’s business objectives to provide audience recommendations to deliver against these objectives and demonstrate through campaign results how data targeting can help them achieve their business goals

Extract insights from data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available

Innovation & Testing: Participate in testing new audience tools and methodologies, providing critical feedback to enhance performance and user experience

Assist in the development of client-facing materials, including data presentations and audience performance reports

Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance

Delivers and sets expectations with the client

Makes concrete attempts to add value and enhance client relationships

Knowledge of propriety research tools/processes and various segmentation techniques are critical

Qualification

Audience strategyData analysisDigital marketingAd technologyData visualizationSQLPythonAudience segmentationCommunication skillsCollaboration skillsProblem-solving skillsAttention to detail

Required

3+ years' experience in media planning/strategy (emphasis on digital), &/or ad technology (including previous agency side experience)

Familiarity with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and PowerPoint

Strong understanding of audience tools (MRI, GWI, Epsilon)

Strong understanding of digital marketing, CRM, and audience segmentation

Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets

Strong analytical skills, technical know-how, and strategic thinking

Strong communication and collaboration skills, with the ability to present insights clearly to non-technical stakeholders

Strong understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms

Familiarity / experience with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers

Familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc

Understand Web analytics tools (e.g., Google Analytics)

Understand Identity Solution tools (eg. Epsilon, Liveramp, Neustar)

Preferred

SQL, SAS, or Python a plus

Benefits

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Company

Publicis Sapient

Glassdoor3.7

Publicis sapient is a digital consulting firm that offers consulting, technology, and product management services. It is a sub-organization of Publicis Sapient.

Founded in 1990

Boston, Massachusetts, USA

10001+ employees

https://www.publicissapient.com

H1B Sponsorship

Publicis Sapient has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (90)

2024 (90)

2023 (85)

2022 (153)

2021 (235)

2020 (231)

Funding

Current Stage

Late Stage

Leadership Team

Nigel Vaz

CEO

Nathalie Le Bos

Chief Financial Officer

Recent News

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