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Vertex Education · 11 hours ago

Sr. Lifecycle and HubSpot Marketing Manager

Chandler, AZ

Full-time

Hybrid

Senior Level

5+ years exp

Vertex Education is a purpose-led education services provider dedicated to changing lives through education. The Senior Lifecycle and HubSpot Marketing Manager will oversee customer communications and optimize the HubSpot CRM to enhance engagement and enrollment outcomes, while also leading the adoption of AI tools to improve marketing efficiency.

Continuing EducationEducationManagement Information Systems

Hiring Manager

John Shreve

Responsibilities

Own and execute all customer communications from initial lead to application to enrollment — using HubSpot and the Avela application platform

Partner closely with the Product and Legacy Traditional Schools teams to ensure consistent, seamless messaging and communications across the entire customer journey – from lead to application to enrollment and re-enrollment

Develop, deploy, and optimize email and SMS campaigns and drip marketing workflows that drive applications

Collaborate with copywriting and design partners to deliver creative assets and messaging that reflect brand standards and objectives

Serve as the primary administrator for HubSpot CRM, responsible for configuration, user access, and maintaining data integrity

Manage the HubSpot relationship and hold regular meetings with our representative to optimize our HubSpot instance

Build, manage, and refine workflows, lead forms, automations, and integrations across HubSpot, Avela, and related systems

Monitor data quality and implement processes to reduce or eliminate duplicate contacts and inaccurate records

Manage all integrations within HubSpot including Avela, Eventbrite, and paid media (Meta, Google, etc.)

Partner with the BI team to develop dashboards and reporting that provide insights into lead conversion, application performance, and data health

Manage all HubSpot lead capture tools and ensure seamless integration with marketing websites and application systems

Collaborate with the Product team to enhance UX/UI for lead generation and application conversion pages

Implement and maintain lead segmentation and scoring models that drive timely, targeted communications

Analyze and improve lead-to-application and application-to-enrollment conversion rates through performance tracking and process refinement

Drive the aggressive adoption and optimization of HubSpot AI tools to enhance marketing performance and efficiency

Use HubSpot’s AI content creation features to assist with campaign copy, workflows, and automated communications

Implement predictive analytics and AI-driven automation to optimize lead nurturing, targeting, and conversion

Stay current on HubSpot AI developments and proactively recommend new use cases and features to advance marketing effectiveness

Act as the organization’s HubSpot subject matter expert, ensuring best practices are consistently applied across teams

Provide periodic training and support to internal users on new HubSpot features, AI tools, and workflow updates

Collaborate across Marketing, Product, and Schools teams to align CRM processes with operational goals and lifecycle communication needs

Manage the Vertex–HubSpot vendor relationship and ensure maximum utilization of the platform’s capabilities

Qualification

HubSpot CRM administrationMarketing automation platformsData visualization toolsLifecycle marketing experienceCollaboration skillsEmail campaign managementSMS campaign managementData hygienePredictive analyticsAI tools utilization

Required

Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field

Minimum of 5 years of experience managing marketing automation platforms, with at least 3 years of direct, hands-on experience in HubSpot CRM administration and campaign management

Demonstrated proficiency in building workflows, managing integrations, maintaining data hygiene, and using reporting tools within HubSpot

Hands-on experience using data visualization tools such as Looker Studio or Tableau to create dashboards, analyze performance data, and communicate marketing insights

Proven success in managing end-to-end customer communication across the full lifecycle (lead through enrollment)

Experience working cross-functionally with marketing, product, and operations teams in a fast-paced environment