AccessFintech · 2 months ago
Marketing Lead
New York, NY
Full-time
Onsite
Mid, Senior LevelAccessFintech is transforming post-trade operations through collaboration, transparency, and data-driven insights. The Marketing Manager will play a critical role in driving growth across our ecosystem by leading demand generation, product marketing, and event marketing activities that strengthen our brand and accelerate adoption across the buy-side, sell-side, and custodian communities.
Financial ServicesFinTechProject ManagementRisk Management
Responsibilities
Demand Generation & Campaign Management
Develop and execute multi-channel marketing campaigns (email, digital, social, and partner co-marketing to build awareness and generate qualified pipeline across key market segments
Design targeted ABM (Account-Based Marketing) programs to deepen engagement with priority clients and prospects
Collaborate with Sales and RevOps to manage lead scoring, routing, and reporting through Salesforce and marketing automation tools
Track and analyze performance metrics (MQLs, conversion, ROI) to continuously optimize campaign effectiveness
Support the creation of sales enablement materials for regional and product-specific campaigns
Event Marketing & Management
Own the planning, coordination, and execution of AccessFintech-hosted and sponsored events, including industry conferences, roundtables, webinars, and client receptions
Build annual event strategy and calendar aligned to GTM priorities and pipeline goals
Partner with Product and Sales to create event narratives, presentations, demos, and panel content that highlight innovation and client success
Manage event logistics, vendor relationships, budgets, and lead-capture processes to ensure flawless execution and post-event follow-up
Track event ROI and report outcomes to stakeholders, ensuring leads and opportunities are accurately captured and nurtured
Product Marketing & Messaging
Develop and maintain clear, differentiated product positioning and messaging for AccessFintech’s core solutions — emphasizing community, collaboration, and efficiency benefits
Create compelling sales and client-facing collateral including product one-pagers, case studies, executive-level presentations and internal education materials
Collaborate with Product Management to translate complex capabilities into simple, value-driven narratives
Maintain competitor intelligence and market trend analysis to inform GTM strategy and pricing
Support new product and feature launches with coordinated go-to-market campaigns and communications
Brand & Content Development
Ensure consistent brand voice and visual identity across all channels, collateral, and digital platforms
Manage a content calendar to produce thought leadership, blogs, client success stories, and social media content that amplifies AccessFintech’s voice in the market
Collaborate with leadership on media, PR, and analyst outreach to increase visibility and strengthen AccessFintech’s market position
Maintain internal content repositories and ensure sales and client teams have access to current, compliant, and approved materials including standard templates for client materials
Collaboration & Cross-Functional Alignment
Partner closely with Sales and RevOps to align marketing efforts with revenue targets and sales coverage plans
Work with Product and Account Management teams to highlight customer success stories and measurable outcomes from the Synergy Network
Collaborate with partner firms (OMS providers, data partners, custodians) on co-branded campaigns and events
Contribute to the development of scalable marketing processes, tracking, and reporting frameworks
Qualification
Required
Proven track record in demand generation, event management, and product marketing
Strong understanding of the post-trade ecosystem and buy-side/sell-side workflows
Experience with Salesforce and marketing automation tools (e.g., HubSpot, Pardot, Marketo)
Excellent written and verbal communication skills; ability to craft concise, impactful messaging
Highly organized, detail-oriented, and able to manage multiple concurrent programs
Comfortable working cross-functionally in a fast-paced, global environment
Preferred
Growth in MQLs, SQLs, and marketing-sourced pipeline
Event engagement metrics (attendance, leads, conversions, ROI)
Consistent, differentiated messaging across all client and partner touchpoints
Increased visibility of AccessFintech's products and network across key market segments
Demonstrable contribution to revenue growth and client acquisition
Company
AccessFintech
AccessFintech offers risk management services for banks and buyside firms and tracks the trade lifecycle.
Founded in 2016
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$97.5MKey Investors
BlackRockWestCapDawn Capital
2025-11-24Series Unknown
2022-09-22Series C· $60M
2020-10-06Series B· $20M
Leadership Team
John Shay
Senior Advisor to the Chief Executive Officer
Sarah Shenton
Chief Executive Officer
Recent News
2025-11-24
Company data provided by crunchbase