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NBCUniversal · 2 hours ago

Manager, Digital Analytics

Miami, FL

Full-time

Hybrid

Mid, Senior Level

5+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. The Manager, Digital Analytics will play a key role in advancing the use of data and analytics to drive audience engagement and digital growth across Telemundo’s digital ecosystem.

BroadcastingMedia and EntertainmentNews

H1B Sponsor Likely

Responsibilities

Lead analytics initiatives that evaluate digital content and audience behavior across platforms

Develop actionable insights to optimize digital user experience, engagement, and retention

Manage and enhance dashboards, reports, and data products that enable self-service analytics for stakeholders

Partner with teams across content, marketing, product, and finance to align data-driven insights with business goals

Translate complex data into clear, visually compelling stories that influence executive decision-making

Identify emerging trends and digital growth opportunities through audience segmentation, funnel analysis, and predictive modeling

Help evangelize a data-driven culture across Telemundo and NBC News Group, ensuring analytics are embedded in strategic planning

Qualification

Digital analyticsData storytellingSQLDigital measurement toolsData visualizationAudience segmentationCloud-based analyticsBilingual (English/Spanish)Communication skillsCollaborationProject management

Required

5+ years of experience in digital analytics, audience insights, or data strategy

Bachelor's degree in Data Analytics, Marketing Science, Computer Science, Statistics, or related quantitative field

Expertise in digital measurement tools (Adobe Analytics, Google Analytics 4, Comscore, etc.)

Strong SQL skills and proficiency in Excel/Google Sheets

Experience with visualization tools such as Tableau or Domo

Excellent communication and presentation skills — able to simplify complex data for executive and creative audiences

Demonstrated ability to translate digital performance metrics into actionable insights

Collaborative, organized, and able to manage multiple projects simultaneously

Preferred

Experience in media, entertainment, or news industries

Familiarity with data warehousing and cloud-based analytics platforms (e.g., Snowflake, BigQuery)

Experience with Python, R, or similar scripting languages

Understanding of audience segmentation, attribution modeling, and A/B testing

Bilingual proficiency (English/Spanish) a strong plus

Strategic thinker passionate about Hispanic audiences and digital transformation

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees

https://www.nbcuniversal.com/

H1B Sponsorship

NBCUniversal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2020 (1)