Digital Events · 2 months ago
Trade Show Marketing & Lead Generation Specialist
United States
Full-time
Remote
Mid Level
3+ years expDigital Events is seeking a high energy Marketing Expert who will travel to trade shows and industry events across the country every week to generate leads and new business. The role involves engaging with exhibitors, qualifying prospects, and providing real-time feedback on market trends and customer needs.
Marketing & Advertising
Responsibilities
Attend trade shows, conferences, and industry events nationwide on a weekly basis
Systematically walk the show floor and engage every relevant exhibitor booth to introduce our company and services
Quickly qualify prospects by asking smart, targeted questions about their event marketing, experiential, and branding needs
Confidently explain our value proposition, capabilities, and past case studies in a clear and compelling way
Capture accurate lead information, including key decision makers, timelines, budgets, and next steps
Share real time feedback from the show floor regarding market trends, competitor activity, and customer pain points
Collaborate with marketing and sales to refine messaging, outreach, and follow up sequences based on event learnings
Represent the brand professionally at all times and uphold our standards for communication, attitude, and appearance
Prepare concise post show reports summarizing lead volume, quality, opportunities, and recommendations
Qualification
Required
3 plus years of experience in marketing, sales, business development, or event based roles
Proven track record of outbound lead generation or consultative selling
Comfortable initiating conversations with strangers all day, every day
Excellent verbal communication skills and strong storytelling ability
Strong understanding of B2B marketing, trade shows, and event sponsorships
Highly organized, with strong note taking and follow up discipline
Self motivated and resourceful, able to work independently while traveling
Proficient with CRM systems and basic productivity tools (Google Workspace or Microsoft 365)
80 to 90 percent travel across the United States
Ability to be on the road most weeks, including weekends
Outgoing, confident, and approachable
Energized by face to face conversations and networking
Resilient, comfortable with rejection, and able to quickly move on to the next opportunity
Curious and consultative, focused on understanding client needs rather than pushing a script
Professional, reliable, and detail oriented
Preferred
Experience in experiential marketing is a plus
Valid driver's license and passport preferred
Company
Digital Events
Events By Digital is a next-generation experiential marketing company that transforms live moments into lasting brand connections.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kyle Berg
Founder/President
Company data provided by crunchbase