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Via · 3 days ago

Principal Designer - Via, Remix, Citymapper

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$120K/yr - $150K/yr

7+ years exp

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. As a Principal Designer, you’ll be a key player in our in-house studio, bringing our brands and products to life through bold designs that touch people’s hearts & minds.

LogisticsMobile AppsReal TimeRide SharingTransportation

Responsibilities

You will design and deliver 360 campaigns across audiences: riders, commercial partners, investors, and internal teams

Typical projects include product launches, events packages, promotional campaigns, investor presentations, video storyboards, web pages and components, brand package for new transit services, social media templates, editorial design for whitepapers and more. Typical deliverables span digital, video and print

Develop thoughtful creative strategy that meets the brief, and deliver work that has an impact

Understand the impact of your work and refine based on in-market performance

Bring a systems approach to your work - design for scale

Qualification

Design strategyBrand developmentFigma expertiseAdobe Suite proficiencyInteractive designMentorshipCommunication skillsAnimation skillsTeam collaborationGrowth mindsetOrganizational skillsProblem-solving

Required

Minimum of 7+ years of experience in designing and delivering top quality designs

Proven ability to lead and deliver high-stake, multi-touchpoint programs

Brand: You can create a brand from scratch, or inject new flavor in an existing brand

Interactive: You can design responsive landing pages and components

Business impact: You measure what can be, and drive for tangible impact

Mentor: Role model to more junior members of the team

Team player: Collaborative. Ability to work with other designers and other disciplines across the organization: wider marketing department, commercial team, exec team, product team. Ability to understand other people's goals & constraints

Growth mindset: Take feedback onboard and proactively push beyond your comfort zone to progress. Proven ability to try new tools and expand your skillset

Communication: Ability to present to C-level and advocate for design excellence. Strong emotional intelligence and sound judgment

Comfortable owning workflows, turning ambiguity to clarity, juggling multiple priorities, and adapting on the fly

Unflappable under pressure: you stay calm, clear-headed, and focused when the stakes are high

Highly organized and detail-oriented: nothing slips through the cracks on your watch

Curious, proactive, and solution-oriented: you're always two steps ahead

Expertise in Figma (libraries, components, auto-layout etc.), Adobe suite (digital and large-scale print formats), AI (generative tools)