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Cintas · 3 days ago

Customer Marketing Manager - L2

Mason, OH

Full-time

Onsite

Mid Level

4+ years exp

Cintas Corporation is a Fortune 500 company that provides products and services to help businesses maintain clean and safe facilities. They are seeking a Customer Marketing Manager – L2 to plan and execute digital marketing programs aimed at existing customers to drive revenue growth and enhance customer loyalty.

ComplianceManufacturingPublic SafetyRental PropertyTraining

Responsibilities

Develop and execute marketing campaigns across digital channels (email, paid media, SEM) aimed at increasing the lifetime value of customers

Collaborate with creative resources to develop campaign messaging, content and assets

Collaborate with digital marketing resources to manage the implementation and execution of marketing automation campaigns and campaign landing pages

Plan, create and test marketing automation sequences, triggers and nurture journeys to automate high performing activities

Conduct A/B testing on campaign creative and landing pages to improve conversion rates and overall performance

Analyze campaign performance and key metrics (e.g., open rates, click-through rates, conversions, revenue) to make recommendations for improvement

Analyze user behavior with web analytics tools to drive actionable insights and recommendations

Work collaboratively with key stakeholders (sales, operations, data, marketing) to identify customer growth opportunities, prioritize initiatives, gain alignment, share results, etc