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LaunchDarkly · 3 hours ago

Marketing Content Specialist

United States

Full-time

Remote

Mid Level

$109K/yr - $150K/yr

3+ years exp

LaunchDarkly is seeking a Marketing Content Specialist who can turn strategic narratives into high-performing marketing content. This role involves creating, testing, and performing content for brand, demand, and lifecycle campaigns while ensuring alignment with the company's core story.

Developer ToolsDevOpsSoftwareTest and Measurement

Responsibilities

Bring the company’s content strategy and editorial calendar to life through short- and mid-form assets for use across brand, demand, and lifecycle campaigns

Use long-form and thought leadership content written by others as resources for creating campaign assets, nurture sequences, and social amplification pieces

Write persuasive, on-brand copy for activations spanning the full customer lifecycle

Work closely across marketing teams to ensure messaging consistency with campaign goals and cross-channel alignment

Use response and engagement data to refine copy and improve engagement over time

Work with the Design team and other content writers to bring creative ideas to life across multiple channels

Adapt technical and product-focused messages into clear, approachable copy that appeals to developers and decision-makers

Maintain brand consistency and voice across all short-form communications

Provide copy support for cross-channel assets to power campaigns with a quick turnaround and attention to detail

Qualification

B2B marketing copywritingShort-form writingPerformance metrics analysisTechnical product messagingCollaboration skillsSaaS environment experienceDeveloper audiences