Tungsten Automation · 10 hours ago
Team Lead, Field Marketing
United States
Full-time
Remote
Mid, Senior Level
$117K/yr - $163K/yr
7+ years expTungsten Automation is a company focused on transforming information-intensive business processes. As the Team Lead of Field Marketing, you will drive regional marketing strategies and lead a team to create data-driven programs that support pipeline growth and customer engagement.
Business Process Automation (BPA)ConsultingRobotic Process Automation (RPA)SoftwareTraining
Responsibilities
Lead the AMS Field Marketing team to execute regional programs aligned to global and regional sales goals
Develop and communicate a marketing plan driving awareness, engagement, and pipeline growth across strategic accounts
Partner with Regional VPs of Sales (RVPs) to understand objectives, align marketing strategies, and co-own pipeline outcomes
Act as a strategic advisor to sales, supporting region-specific go-to-market strategies
Champion an ABM-first approach using 6sense data and buyer intent signals to target high-value accounts
Design and deliver multi-touch, digital-first campaigns across content, events, social, and partner channels
Ensure all campaigns connect the customer journey: awareness, acquisition, expansion, renewals, and advocacy
Drive integrated marketing execution across digital, event, and partner channels, balancing regional and global priorities
Manage regional events (virtual, in-person, and hybrid) as part of a larger multi-touch strategy
Collaborate with global campaign, channel marketing, and partner ecosystem teams for maximum co-marketing impact
Build marketing programs influencing new logo acquisition and existing customer growth (expansion, renewals, advocacy)
Identify opportunities for customer storytelling, case studies, and thought leadership
Define, track, and report on key metrics: pipeline influence, deal acceleration, customer engagement, account penetration
Use data and insights to optimize marketing performance and resource allocation
Lead quarterly business reviews (QBRs) with sales and marketing stakeholders
Lead, mentor, and develop a team of field marketing professionals
Empower team members to execute with autonomy while maintaining alignment to strategy and brand standards
Champion operational excellence, collaboration, innovation, and continuous improvement
Qualification
Required
7+ years of B2B marketing experience, including team leadership and regional field marketing ownership
Proven success in pipeline influence, ABM program delivery, and deal acceleration in enterprise/SaaS environments
Deep knowledge of Account-Based Marketing (ABM), digital-first orchestration, and customer journey mapping
Expertise in 6sense, Salesforce CRM, and marketing automation platforms (e.g., Eloqua)
Strong partnership skills—able to build trust and drive alignment with sales, partners, and cross-functional teams
Excellent communication, storytelling, and presentation skills
Metrics-driven decision maker with strong analytical mindset
Demonstrated experience managing budgets, agencies, and complex marketing programs
Highly motivated self-starter who thrives in a fast-paced, evolving environment
Bachelor's degree in Marketing, Business, or related discipline (or equivalent experience)
Willingness to travel 30-40% across the USA for team leadership, customer events, and account engagement
Company
Tungsten Automation
Digitally Transform Your Information-Intensive Workflows. It is a sub-organization of Lexmark Enterprise Software.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$11.46MKey Investors
Omega Venture Partners
2024-01-01Undisclosed
2022-07-25Acquired
2022-01-01Undisclosed
Leadership Team
James Arnold
CFO & Board Member
Karl Doyle
SVP Corporate Development
Recent News
2025-11-18
Company data provided by crunchbase