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MediaNews Group · 1 hour ago

Audience Product Manager

Massachusetts, United States

Full-time

Onsite

Mid, Senior Level

$110K/yr - $120K/yr

4+ years exp

MediaNews Group is seeking a results-driven Audience Product Manager to lead initiatives that enhance user engagement and content discovery across their digital news sites. This role will oversee capabilities that drive audience growth and retention, collaborating closely with various teams to shape how millions of readers connect with their content every day.

NewsPublishing

H1B Sponsor Likely

Responsibilities

Develop and maintain the Audience Team product roadmap, covering key initiatives such as SEO optimization, accessibility (ADA) compliance, audience engagement tools, and analytics integrations

Prioritize and define requirements for initiatives, including Gutenberg, Obituaries, Ad Integrations & Monetization, A/B Testing, Themes, and Front-End Design improvements

Use audience data and business insights to identify growth opportunities and refine engagement strategies across all digital properties

Create and manage Jira stories for audience-related initiatives, ensuring clear acceptance criteria and measurable outcomes

Act as the Product Owner for the Audience Team—creating epics and stories, working through backlog refinement, and prioritizing development to ensure clear alignment between strategic goals and development work

Partner with design, engineering, and data teams to deliver high-quality user experiences optimized for engagement, accessibility, and performance

Collaborate closely with Local Sales Teams and the Programmatic Advertising Team to ensure audience experiences, ad placements, and engagement initiatives align with monetization strategies and revenue goals

Support newsroom and marketing teams in leveraging A/B testing, SEO improvements, and front-end enhancements to improve readership metrics

Drive experimentation strategies that inform homepage layouts, content recommendations, and engagement patterns

Own audience-facing product components such as Search, Themes, and Autotemplates, ensuring consistent performance and UX across all sites

Collaborate with advertising, marketing, and analytics teams to balance monetization with reader experience

Partner with editorial leadership to enhance end-user support and optimize workflows that directly impact reader satisfaction

Lead implementation and oversight of Privacy Initiatives (e.g., Osano CMP) and accessibility standards

Manage relationships with third-party vendors supporting 3rd Party Content Integrations, analytics, or front-end technology

Coordinate with engineering to maintain and enhance ad integrations and audience data pipelines

Serve as the bridge between newsroom, ad operations, marketing, and platform teams to ensure audience-focused decisions are informed by both data and editorial insight

Clearly communicate product updates, roadmap milestones, and audience performance metrics to leadership and stakeholders

Collaborate closely with the WordPress Product Manager to ensure that both content creation (CMS) and content experience (Audience) strategies advance in lockstep

Qualification

Product managementSEO optimizationADA complianceA/B testingWeb analyticsWordPressGoogle Analytics 4Analytical mindsetCommunication skillsLeadership skills

Required

4+ years of experience in product management, growth, or digital audience strategy, preferably in a media, publishing, or content-driven organization

Strong understanding of SEO, ADA/accessibility compliance, web analytics, and A/B testing methodologies

Demonstrated success in managing cross-functional projects involving editorial, design, and engineering teams

Excellent communication and leadership skills, with a proven ability to translate technical possibilities into actionable business outcomes

Analytical mindset with the ability to interpret engagement and revenue data to inform product decisions

Bachelor's degree in Business, Marketing, Computer Science, or a related field

Preferred

Experience with WordPress, front-end frameworks, and tools like Google Analytics 4, Parse.ly, Looker, or Marfeel

Benefits

Medical

Dental

Life and disability insurance

401k

Paid time off

Select paid holidays

Company

MediaNews Group

MediaNews Group is in local, multi-platform news and information.

Founded in 1985

Denver, Colorado, USA

1001-5000 employees

https://www.medianewsgroup.com/

H1B Sponsorship

MediaNews Group has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2022 (1)

2020 (2)