Caesars Entertainment · 2 months ago
VP of Marketing
Stateline, NV
Full-time
Onsite
Director/Executive
7+ years expCaesars Entertainment is a leader in the hospitality business, and they are seeking a VP of Marketing to develop and implement marketing strategies that drive revenue and build customer relationships. This role involves managing budgets, advertising campaigns, and a marketing team while ensuring alignment with the company's overall brand strategy.
Food and Beverage
Responsibilities
Develops and implements annual Marketing plan unique for the property that supports and is supported by the overall brand strategy for the company and generates trial and builds long term relationships with customers
Develops and manages annual budget and annual capital plan with acceptable returns on investment
Achieves maximum revenue in each targeted market segment for gaming, hotel, and food and beverage
Achieves revenue and profit targets for entertainment
Develop advertising campaigns, promotions, special events, and direct marketing campaigns that generate acceptable returns on sales and are well executed as a result of coordinating efforts with gaming, hotel and food and beverage operations
Responsible for all property advertising and public relations and coordinating these functions with brand advertising
Contributes to ideas to grow existing business and expand into new business opportunities
Manage 3rd Party Strategic Alliances and hold accountable to agreed to outcomes and timelines
Anticipates and reacts to changes in competition, planning assumptions, and will alter plans as necessary
Interprets management philosophy to others, translating concepts into practical applications and analyzing and modifying systems based on given management concepts
Analyzes property’s customer service scores and make recommendations for improvement
Acts as advocate for the customer
Coordinates all marketing plans and activities with casino marketing
Hires, trains, and effectively manages a marketing staff
Monitors direct report performance standards and hold managers accountable for performance
Delegates assignments to the most appropriate person by analyzing the requirements of the task and relating those to the capabilities of employees in order to accomplish tasks on time and with budget
Meets individually with employees to discuss career goals, identify skills needed to achieve goals, and develop action plans to satisfy both
Assist employees through development process by following up on a regular basis and holding employees accountable to plan
Directs all retail marketing functions: advertising, entertainment, public relations, special events and Social Media
Develop and execute short and long-term marketing strategies to support property/brand growth, volume, revenue and retention goals
Oversee the development and successful execution of special events that stimulate patronage by targeted customers
Qualification
Required
Seven to ten years experience in a senior Marketing position with direct responsibility for revenue generation and staff management
Must have previous examples of work that demonstrates creativity and innovation
Ability to analyze competitive information and internal financial information and develop plans with measurable results
Creative and innovative problem-solving skills
Ability to develop effective working relationships with peers
Coordinate Marketing activities with operating departments
Must possess financial abilities and cost control techniques
Ability to develop and implement annual Marketing plans
Must possess excellent communication skills, particularly those skills needed to work with outside vendors in related fields of marketing as well as dissatisfied and upset customers
Must be able to read, write, speak, and understand English
Must be able to manage multiple objectives and tasks simultaneously and be able to continually assess and re-set priorities
Ability to represent company at public functions and speak to groups of all sizes
Excellent interpersonal, customer service, communication, and team building skills are required
Ability to speak distinctly and persuasively
Must be able to bend, reach, kneel, twist, and grip items while working at an assigned office area
Must have the manual dexterity to operate office equipment such as a 10 key adding machine, PC, fax machine and photocopier
Must be able to respond to visual and aural cues
Ability to simultaneously manage several projects and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives
Preferred
Four year (B.A./B.S.) in Marketing or related field preferred; preference for an MBA
Hospitality or service industry experience preferred
Company
Caesars Entertainment
Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Martin Logan
Chief Product and Technology Officer (CPO CTO)
Kenneth Fuchs
COO and Head of Sports
Recent News
ReviewJournal
2025-10-06
2025-10-03
2025-10-03
Company data provided by crunchbase