USA TODAY Co., Inc. · 1 month ago
Search Engine Optimization Analyst - Client Success
United States
Full-time
Remote
Entry Level
$50K/yr - $55K/yr
1+ years expUSA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a Search Engine Optimization Analyst to manage and optimize paid search and SEO campaigns, focusing on performance marketing and collaboration with various teams.
Newspapers
Responsibilities
Manage and optimize paid search (SEM) and SEO campaigns with a strong focus on the automotive industry
Monitor, analyze, and fine-tune campaigns to maximize traffic, leads, calls, and conversions
Collaborate closely with Account Management and Sales teams to develop performance-driven digital strategies
Track KPIs, identify trends, and adjust tactics in real time to boost performance
Troubleshoot and resolve campaign challenges creatively and efficiently
Stay ahead of evolving search trends, algorithms, and technologies
Qualification
Required
1+ years of experience managing SEM campaigns (SEO experience a plus)
A strong grasp of paid search platforms, conversion tracking, and analytics tools
Data-driven mindset with solid Excel and reporting skills
Ability to communicate strategy clearly to non-technical partners
Highly organized, detail-oriented, and motivated to learn and grow
A collaborative spirit and a passion for helping clients succeed
Benefits
Comprehensive medical, dental, vision, and 401(k) with company match
Generous MTO Time Off package including Company Paid Holidays
Company
USA TODAY Co., Inc.
USA TODAY Co., Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Michelle Crossman
Manager of Columbus Magazines Group- Columbus Monthly, Columbus CEO, Columbus Weddings
Mike Reed
Chairman / CEO
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