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Stellantis · 8 hours ago

Motorsports Marketing Manager — Stellantis North America

Auburn Hills, MI

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Stellantis is a global automotive company, and they are seeking a Head of Motorsports Marketing to lead the strategic development and execution of their motorsports marketing platform. This role involves overseeing motorsports marketing strategies, aligning them with brand objectives, and managing partnerships to drive brand equity and consumer demand.

AutomotiveIndustrial ManufacturingRetailTransportation

Responsibilities

Define and execute Stellantis’ unified motorsports marketing strategy, including NASCAR, NHRA, off-road, and emerging motorsport categories

Align motorsports activation to broader brand objectives, ensuring direct linkage to sales, performance positioning, and cultural relevance

Serve as the senior brand liaison to internal executives, motorsport governing bodies, and external partners (teams, series, and sponsors)

Lead cross-functional coordination with Brand Marketing, Product, Communications, and Design to ensure consistent motorsport representation across all Stellantis brands

Elevate performance storytelling through motorsports to reinforce Dodge, Ram, Jeep, and Mopar DNA

Develop co-marketing and content strategies that amplify “track-to-showroom” technology and emotional appeal

Oversee all motorsport sponsorship, media, and activation programs, including race team partnerships, event entitlements, hospitality, and digital content

Manage agency partners and creative development for motorsport-related campaigns, live experiences, and social media initiatives

Lead negotiations and contract oversight with race series, team owners, and third-party partners to ensure ROI-driven investments

Integrate motorsports as a key lever within dealer marketing, regional events, and retail activations

Create programs that connect fans, customers, and dealers through motorsport events, content, and brand ambassadors

Collaborate with regional marketing teams to localize activation opportunities and support sales initiatives tied to motorsport moments

Establish KPIs for motorsport investments including brand lift, audience growth, digital engagement, and incremental sales impact

Manage budget planning, reporting, and post-event analysis to ensure maximum marketing efficiency and accountability

Qualification

Motorsports marketing strategySponsorship managementBrand storytellingMarketing leadershipPerformance brand managementNegotiation skillsDigital content strategyKPI establishmentExecutive presenceFan behavior understandingCross-functional coordination