Stony Brook Southampton Hospital · 1 week ago
VP Communications & Public Relations
Southampton, NY
Full-time
Onsite
Director/Executive
7+ years expStony Brook Southampton Hospital is committed to providing high-quality academic-based medical care and is seeking a VP of Communications & Public Relations to direct and coordinate marketing, public relations, and communication initiatives. The role involves developing strategic plans, managing the hospital's brand, and leading community outreach efforts.
BiotechnologyHealth CareHospitalMedical
Hiring Manager
Jason Merin
Responsibilities
Leads the development, execution and evaluation of strategic public and media relations plans for SBSH and its satellite facilities
Serves as counsel to senior administrators on public and media relations
Responds to press inquiries, maintains relationships with members of the media, directs the production and distribution of press releases, and serves as on-call spokesperson for the hospital
Manages the SBSH brand, in alignment with the SBM overarching brand strategy, ensuring a unified identity for SBSH entities
Leads the development, execution and evaluation of strategic marketing plans for SBSH and its satellite facilities in coordination with SBM system marketing strategy
Coordinates assessments of market position, competitive developments and trends for the East End with SBM
Collaborates with SBM system advertising agency, directing the execution of SBSH advertising strategy in print, radio, Internet, television, and misc. publications and journals, including budget, placement and scheduling. Directs production and distribution of communication materials
Participates in the identification and development of new business opportunities
Measures the efficacy of marketing & advertising efforts in growing business and market share for SBSH and its satellite facilities
Leads the development, execution and evaluation of strategic communications plans for the Hospital, and its satellite facilities
Oversees the production and distribution of communications materials, including but not limited to the Hospital’s web site, annual reports, newsletters, brochures, speeches and presentations
Leads crisis communications planning and response and serves as a crisis spokesperson
Leads the development, execution and evaluation of community health and wellness programs/activities for SBSH and its satellite facilities
Coordinates assessments of community health status and the preparation of plans/strategies to meet identified community health needs
Develops and maintains partnerships and working relationships with local and regional health and human service organizations and leaders and represents the Hospital on relevant boards and/or committees
Supervise the work of public affairs, marketing, and communication employees, consultants, volunteers and vendors
Provides guidance, mentoring and training to employees and volunteers
Conducts annual performance reviews for employees
Qualification
Required
Bachelor's degree in communications, public relations, marketing or a related field
7-10 years' experience in planning and managing public relations and marketing programs, preferably in the healthcare industry
Strong conceptual and analytical abilities, as well as strategic thinking skills
Exemplary organizational skills, with the ability to conceptualize, facilitate and coordinate multiple complex projects
Excellent writing and oral communications skills, including presentation skills
Ability to speak credibly as a spokesperson in both print and broadcast media
Strong financial and budget management skills
Proficiency in MS Office applications
Preferred
Master's degree preferred
Company
Stony Brook Southampton Hospital
The hospital is part of the Stony Brook Medicine healthcare system and offers a full range of medical inpatient and outpatient services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Megan Roughan
Human Resources Business Partner
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