Gray Media · 2 months ago
DIGITAL CONTENT MANAGER - WKYT
Lexington, KY
Full-time
Onsite
Senior LevelGray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking a Digital Content Manager for WKYT in Lexington, KY. The role involves leading digital strategy, managing a content team, and overseeing the creation of local news content across various digital platforms to grow audience engagement and transform the station's brand into a 24/7 digital news operation.
BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo
Responsibilities
Manage the digital content team and lead digital strategy to grow digital and streaming audiences and engagement
Be the voice of innovation in the newsroom and inspire others to follow your lead
Lead our content teams to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
Provide a sharp focus on our streaming platforms and develop best practices for both content and producing the screen to grow awareness and audience
Champion the creation of vertical short-form videos as a reporting tool for our mobile app
Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
Actively partner with the News Directors and other station leaders to lead a cohesive cross-platform strategy
Oversee all station social media, including Facebook, X, Instagram, YouTube, and other emerging platforms
Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
Create unique, engaging, and shareable content
Teach, coach, and mentor our content teams in best practices for writing and SEO
Skillfully use social media and digital tools to research, discover, and distribute content
Collaborate with content leaders across Gray Media to maximize the sharing of our content and leverage innovation and best practices among stations
Hold newsroom employees accountable to established ethical and editorial standards
Lead the digital response during breaking news, ensuring immediate and accurate online updates, push alerts, live streams, and social updates in coordination with the newsroom
Ensure all content is on-brand, consistent in terms of style, quality, and tone (AP style), and optimized for search engines
Stay up-to-date with the latest digital marketing trends, content creation tools, and industry best practices, and evangelize digital best practices throughout the newsroom
Manage content calendars and ensure timely delivery of all content, especially during breaking news
Qualification
Required
Bachelor's degree in journalism, communications, or equivalent experience in the field
Proven track record of digital news experience
Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content, along with community engagement
Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
Knowledge of content management systems and news production systems, along with social newsgathering tools
An eye for detail and strong journalism writing skills, and proficiency in AP style
Experience analyzing audience data and identifying behavioral trends. Knowledge of Google Analytics is a major bonus
Passion and vision for emerging media
Strong organizational, leadership, and communication skills, both verbal and written, and collaborative communication with other newsroom managers
Ability to work under pressure and meet deadlines
Ability to be flexible with schedule when needed
Ability to be on weekend on-call manager rotation
You must be a team player dedicated to continuous improvement, keeping staff engaged and performing at a superior level. You must love to lead and provide feedback
We are looking for a leader who is open to new ideas and the pursuit of excellence
The winning candidate brings a news hound sensibility, a proven track record of driving results, a collaborative spirit, and is an excellent problem-solver, highly organized, and comfortable multitasking and prioritizing
Skilled at video production for digital and social media platforms, both live and VOD
Company
Gray Media
Gray Media is a broadcast company that owns and operates television stations in 31 markets across the country.
Founded in 1897
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.4B2025-12-08Post Ipo Debt· $250M
2025-07-08Post Ipo Debt· $900M
2024-05-23Post Ipo Debt· $1.25B
Leadership Team
Alan Gould
Vice President of Investor Relations
James Finch
VP Of News Services
Recent News
GlobeNewswire
2026-01-07
2025-12-24
Houston Chronicle
2025-12-19
Company data provided by crunchbase