Apply on Employer Site

California Closets · 1 month ago

Marketing and Growth Manager

Fort Myers, FL

Full-time

Onsite

Mid Level

3+ years exp

California Closets is a leader in custom-designed organizational solutions and exceptional service. They are seeking a Marketing & Growth Manager to drive marketing initiatives, lead generation programs, and trade partnerships that accelerate company growth.

FurnitureHome DecorInterior Design

Responsibilities

Execute the company’s marketing strategy under the guidance of the Director of Marketing

Translate high-level marketing plans into actionable campaigns across digital, event, and trade channels

Provide input on creative and strategic direction to enhance performance and brand consistency

Track and report on key marketing metrics, including lead sources, campaign ROI, and conversion trends

Develop and execute lead generation programs that drive high-quality inbound and partner-sourced leads

Optimize marketing funnels in collaboration with sales to improve lead-to-close ratios

Report on Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and conversion metrics

Identify, secure, and grow relationships with designers, contractors, builders, and real estate professionals

Create and execute trade and referral programs that expand the pipeline and increase referral-driven revenue

Collaborate with the Director of Marketing to co-develop partner campaigns that align with brand strategy

Manage partnership engagement, performance reporting, and ROI analysis

Plan and execute high-impact showroom and trade events that generate leads and strengthen community presence

Oversee logistics, promotions, vendor coordination, and post-event follow-up

Analyze event performance and report on ROI and lead conversion

Support regional growth plans by tailoring marketing campaigns to local markets

Work with the sales team to identify high-opportunity markets and drive localized awareness and leads

Track territory-level performance and provide insights to leadership on growth opportunities

Qualification

Marketing strategy executionLead generation programsEvent managementCRM systemsAnalytical skillsEntrepreneurial mindsetCommunication skillsProject management