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Rover.com · 1 day ago

Director, Lifecycle Marketing

Seattle, WA

Full-time

Hybrid

Director/Executive

$182K/yr - $242K/yr

7+ years exp

Rover.com is a company dedicated to connecting pet parents with loving pet sitters and dog walkers. They are seeking a Director to own their pet parent lifecycle marketing strategy, focusing on messaging across various lifecycle stages and leading a small team to achieve marketing goals.

ConsumerMarketplacePet

Responsibilities

Strategic Ownership: Define the comprehensive pet parent lifecycle strategy, which includes thinking about multiple brands and prioritizing projects and go-to-market (GTM) campaigns

Messaging Strategy: Lead & influence the end-end messaging strategy across owned channels, leveraging next best action models and predictive insights to deliver timely, personalized communications that drive engagement, retention, and repeat usage

Content Optimization: Continuously refine and update messages across the customer journey to ensure relevance

Data and Deployment: Collaborate on data strategy and scalable message deployment via Iterable

Audience Expertise: Serve as the authority on the Pet Parent audience, proactively engaging with analytics, operations, and consumer research for insights

Customer Experience Recommendations: Advise product, marketing, and operations on optimizing the Pet Parent customer experience

Learning and Experimentation: Develop annual learning agendas and experiments

Performance Monitoring: Establish annual booking targets, monitor lifecycle channel reporting, and provide regular updates on campaign performance

Strategy Implementation: Create business briefs for new lifecycle strategy needs and work with stakeholders for project implementation

Customer Journey Mapping: Develop customer journey maps and collaborate with the UX team on cohesive Pet Parent experiences

GTM Liaison: Act as the liaison for Marketing product GTM plans with product and marketing stakeholders

Campaign Execution: Partner with Lifecycle Operations and Programming to ensure timely execution of all Pet Parent campaigns

Team Leadership: Performance manage and develop a small team of strategists and campaign operators to achieve business objectives

Industry Awareness: Stay informed about new features, technology, and AI within the industry

Objective Management: Create, manage, and track OKRs quarterly

Qualification

Lifecycle/CRM experienceLifecycle marketing strategiesEmail campaign managementCustomer journey mappingPeople management experienceTracking marketing campaignsCurrent on marketing trendsBusiness rhythms creationStrategic skillsProblem-solving skillsCommunication skillsDetail-orientedSelf-starterFast-paced environmentRelationship-building skills