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Globe Telecom · 2 months ago

Territory Lifecycle Manager

20F The Globe Tower

Full-time

Onsite

Mid Level

Globe Telecom is dedicated to creating a wonderful world for its people and businesses. They are seeking a Territory Lifecycle Manager to design and execute complex marketing programs that support lead generation and brand awareness while serving as a partner for the sales teams in their region.

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Comp. & Benefits

Responsibilities

Drives the regional dashboarding, brand health tracking, deep dives and drilldowns to determine key action plans to address business issues and challenges of the region

Facilitates, advises, communicates, and leads customer insights and global trends spotting specific to the region, to ensure brand products, services, and propositions are developed to further build on customer needs (current and future)

Leads & evaluates the total prepaid regional business, strategy, and program development to grow both GP & TM in the regions

Drives execution of the said strategies in a timely manner, to grow loaders and attract switchers

Ensures alignment of the regional programs and strategies to the total brand propositions of Globe Prepaid and TM

Ensures regional translation of brand propositions and national brand programs, that are aligned with regional insights & learnings

Manages brand equity and imagery, ensuring cut through and relevance of messaging in each region

Executes and ensures alignment of key micromarket programs in the region

Determines budget recommendation and oversees execution of the regional strategies that are needed to drive the prepaid business

Oversees, resolves, manages and recommends the A&P spending to ensure resources are well allocated and efficiently spent on projects that will deliver the most revenue and/or will build the business’ future (strategic business projects/programs)

Develops personal training plan to further brand skills based on baseline performance

Undertakes performance management activities to ensure delivery of goals and behavior is aligned with Globe’s LCs and LAs

Qualification

Marketing strategyData analyticsBrand managementCustomer insightsPerformance management

Required

Design and execute complex marketing programs that support lead generation, brand awareness, customer advocacy, and more

Serve as a partner and advocate for the sales teams in your region and play an essential role helping them meet their goals