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Mattel, Inc. · 11 hours ago

Vice President, Platform Strategy & Media

El Segundo, CA

Full-time

Onsite

Director/Executive

$260K/yr - $325K/yr

18+ years exp

Mattel, Inc. is a leading global toy and family entertainment company known for its iconic brand portfolio. The Vice President, Platform Strategy & Media is responsible for architecting and executing the global digital content and media strategy, driving innovation and operational excellence across various teams to enhance digital engagement and brand growth.

Consumer GoodsManufacturingOnline GamesPC GamesToys

Responsibilities

Define and champion a multi-year global strategy for digital content, publishing, influencer, platform, and media aligned with corporate growth objectives

Lead transformation initiatives in collaboration with senior leaders across Global Brand and Franchise teams

Establish and scale a center of excellence for digital publishing, content strategy, influencer engagement, global media, and community management

Oversee the content creative team, ensuring the development of innovative, brand-aligned content across all formats and platforms

Guide the platform strategy team in developing and leading YouTube and cross platform best practices, annual planning, competitive analysis, and playbooks

Lead the global media team in developing paid media strategies, global media frameworks, and performance reporting that leverage global scale while enabling local excellence

Cultivate strategic partnerships with global platforms, creators, and media partners to drive innovation and influence platform and media roadmaps

Serve as a thought leader in digital marketing and media, representing Mattel in industry forums and executive engagements

Lead and inspire cross-functional global teams across content creation, influencer, publishing, platform strategy, and media to ensure cohesive execution

Oversee publishing operations for 20,000+ annual content assets, including promotional, commercial, and live-action formats tailored for diverse audiences and platforms

Drive global-to-local strategy adaptation in partnership with regional leaders (North America, Latin America, Europe/Middle East/Africa, Asia Pacific)

Oversee the influencer team’s collaboration with brand and franchise teams to develop and execute creator-led strategies that enhance advertising campaigns. Guide influencer research, partnership recommendations, and agency collaboration

Partner with Creative, Platform Strategy, and Media leads to ensure brand storytelling is consistent, culturally relevant, and optimized for platform-specific performance

Collaborate with regional media and marketing teams to manage global and regional media agency relationships and consolidate input into global media planning

Act as the executive liaison for digital content, influencer strategy, platform strategy, and media across internal and external stakeholders

Own the performance framework for digital content, influencer campaigns, platform strategy, and media investments, including KPIs for engagement, reach, monetization, and operational efficiency

Present monthly performance reports to executive leadership and recommend strategic pivots based on insights across content, influencer, platform, and media channels

Ensure compliance with global regulations (COPPA, CARU) and platform-specific policies

Champion AI-driven efficiencies and automation in publishing and media workflows

Lead the East Aurora-based Community Management Team to deepen brand engagement across owned and external platforms

Partner with Global Business Insights and Marketing teams to develop test-and-learn agendas and media measurement frameworks

Provide consolidated media performance updates and in-market asset insights to creative, communications, and commercial teams

Qualification

Digital content marketingPlatform strategyGlobal media planningInfluencer marketingAIAutomationFinancial acumenAnalytical skillsExecutive communicationStakeholder managementCollaborative leadership