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Team One · 8 hours ago

Digital Media Analyst

Los Angeles, CA

Full-time

Hybrid

Senior Level

$72K/yr - $105K/yr

5+ years exp

Team One is Publicis Groupe’s fully integrated media, digital, and communications agency, dedicated to helping premium brands thrive. The Digital Media Analyst will track and interpret performance data to provide insights and recommendations for optimizing digital campaigns, collaborating with various internal teams to ensure accurate reporting.

AdvertisingCRMMarketingSocial Media Marketing

Culture & Values

Responsibilities

Design, analyze, and interpret data reports from different sources - both quantitative and qualitative

Identify client objectives and advise on measurement strategies

Benchmark performance across online channels

QA / optimize tracking processes across different teams: tagging, trafficking, reporting

Design and implement digital dashboards for internal and external stakeholders

Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics and competitive activities

Tell stories through data, adapting the message to different internal and external audiences

Develop ideas for cross-channel, cross-device and O2O attribution

Assist in educating internal and external shareholders on the impact of digital marketing and the importance of proper online measurement and performance

Technical troubleshooting of reporting / performance glitches

Collaborate with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work

Qualification

Google AnalyticsAdWordsData interpretationDigital marketingExcel proficiencyQuantitative analysisClient interactionHTMLJSCommunication skillsProblem solvingAttention to detailTeam collaboration

Required

Bachelor's degree required - preferably in Marketing, Communications, Economics, Mathematics, or Finance

Minimum 5 years' experience in the relationship marketing field and 3+ years in development of strategy and measurement of results within both the digital, mobile and direct marketing space

1 - 3 years of experience in a quantitative data driven field

Ability to multi-task and develop ideas in a fast-paced, deadline driven environment

Keen knowledge of how a large agency operates is key

Experience interacting with and presenting to clients

Strong quantitative and qualitative skills with proven data interpretation abilities

Good problem solving skills and the ability to work across functional areas

Excellent communication skills, attention to detail, and knowledgeable about user interface issues

Experience in DCM, Google Analytics/Adobe Analytics, and Adwords

Proficient in Excel, Word, and PowerPoint

Familiar with web technologies such as HTML and JS

Experience with syndicated research sources/tools (Nielsen/comScore)