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Withers · 2 hours ago

Digital Marketing Coordinator

Los Angeles, CA

Full-time

Hybrid

Entry, Mid Level

$35/hr - $44/hr

2+ years exp

Withers is seeking a dynamic Digital Marketing Coordinator to join our Los Angeles office. This role is integral to our California, US and global marketing teams, focused on supporting and elevating a wide range of marketing and business development initiatives, with an emphasis on digital marketing projects.

Law Enforcement

Responsibilities

Assist in planning, executing and distributing digital campaigns

Create and draft content for internal communications and external channels (social media, website, email) to promote wins, initiatives and campaigns

Help develop, design and edit visually compelling, on-brand marketing materials, such as client alerts, invitations, sponsorship ads, social media assets, brochures, event collateral, newsletters and presentations

Maintain and update content on the firm’s website

Help ensure content across the firm is on-brand

Research, analyze, and report on digital marketing performance using data-driven insights to optimize outcomes

Improve email marketing performance using CRM (InterAction), email management system (Vuture) and analytics from social media and website traffic

Support SEO and SEM initiatives to improve visibility and engagement

Stay informed on digital marketing trends and share innovative ideas

Coordinate logistics for events, sponsorships, and client receptions, such as invitations, RSVPs, registration, materials, branding and vendor coordination

Create and update mailing lists, liaise regularly with CRM team and provide guidance and best practices to troubleshoot and ensure team is best leveraging CRM

Provide on-site support for events, including early mornings or evenings as needed

Conduct research on clients, competitors and industry trends to support pitches, RFPs and marketing initiatives

Assist with directory and award submissions, promoting recognitions and updating profiles

Track, coordinate, and calendar marketing projects, campaigns and BD activities

Assist with the onboarding and training of marketing and business development team members regarding marketing technology software, processes and systems

Support various marketing and business development projects as required

Qualification

Digital marketingContent creationGoogle AnalyticsEmail management systemsAdobe Creative SuiteCRM systemsSEOSocial mediaAttention to detailInterpersonal skillsTeam-focused attitudeSelf-starter

Required

Bachelor's degree in Marketing, Business or related field

2-4 years of marketing experience, preferably in a law firm, financial services or professional services environment

Attention to detail, proactive, anticipates follow up actions, resourceful and adaptable with a positive, team-focused attitude

Eager to develop new skills and continuously improve through feedback and training

Strong judgment and ability to prioritize multiple tasks in a fast-paced environment

Excellent interpersonal and communication skills—both written and verbal

Self-starter who works independently and collaboratively and takes pride in their work

Available for early morning or evening events as needed

In-office presence three days per week

Ability to interact credibly, diplomatically and with integrity with various stakeholders

Preferred

Strong digital and software skills, including: Microsoft Office (Word, Excel, PowerPoint), Adobe Creative Suite, Web-based skills, Google Analytics or other web analytics platforms, HTML/CSS, Social media (LinkedIn, Instagram), Email management systems (EMS), Customer relationship management (CRM) systems

Familiarity with Zoom, Microsoft Teams, AI tools, podcast recording and experience with editing videos/podcasts are a plus