Indegene · 2 months ago
CRM Senior Manager, Marketing Strategy
NJ
Full-time
Onsite
Senior Level
6+ years expIndegene is a technology-led healthcare solutions provider focused on enabling healthcare organizations to be future-ready. The CRM Senior Manager, Marketing Strategy will lead the development of data-driven marketing strategies for pharmaceutical clients, ensuring alignment of campaign objectives with measurable outcomes and performance metrics.
Health CareInformation Technology
Responsibilities
Serve as the CRM department’s primary internal and external point of contact, managing communications with Account, Client Solutions, and client teams to ensure seamless alignment across all stakeholders
Lead the end-to-end CRM metrics and insights process, including data requests, analysis, dashboard/report development, and presentation of results to internal teams and clients
Translate campaign objectives into measurable KPIs, ensuring alignment of marketing goals, data frameworks, and performance metrics from campaign design through reporting setup
Collaborate with CRM Operations to coordinate campaign setup and management, ensuring metrics accurately capture key data breakdowns (e.g., segment, trigger, creative)
Managing campaign overview and performance documentation
Overseeing target list acquisition, segmentation, and validation
Coordinating ETL, FIA, and Data Agreement processes with external partners
Monitor and analyze campaign performance via metrics, identifying trends, insights, and optimization opportunities
Support Client Solutions and Account teams with CRM reporting, QBR requests and ad hoc analyses
Drive initiatives to enhance CRM measurement, automation, and reporting capabilities, enabling more efficient campaign management and real-time insights
Continuously identify opportunities for improvement across CRM processes, tools, and performance measurement frameworks to support the evolution of omnichannel marketing capabilities
Perform additional responsibilities as required to support broader department and organizational goals
Qualification
Required
6+ years of professional non-internship marketing experience, ideally in CRM, marketing strategy, analytics, or omnichannel campaign management
Bachelor's degree in marketing, Business, Communications, or a related field (Master's degree or MBA a plus)
Demonstrate strong skills in Microsoft Office, especially Excel and PowerPoint
Experience designing, managing and reporting on cross-functional marketing programs
Proven ability to use data and metrics to measure performance, assess impact, and determine campaign optimizations
Exceptional written and verbal communication skills, with experience presenting insights and recommendations to internal teams and clients
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment
Confident, polished professional demeanor with strong stakeholder management and problem-solving skills
Collaborative and proactive mindset, comfortable working cross-functionally and independently to drive results
Curious and data-driven, eager to translate analytics into meaningful business insights and campaign enhancements
Ability to effectively prioritize and execute tasks under tight deadlines, maintaining accuracy and quality
Passion for innovation and continuous improvement within the evolving omnichannel marketing landscape
Preferred
Healthcare and/or pharmaceutical experience a plus but not required
Experience in CRM platforms, marketing automation, and data visualization tools (e.g., Salesforce Marketing Cloud, Tableau, Power BI, Datorama, or similar)
Company
Indegene
Indegene enables global health care organizations address complex challenges and drive better health and business outcomes.
5001-10000 employees
H1B Sponsorship
Indegene has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (27)
2023 (30)
2022 (48)
2021 (27)
2020 (22)
Funding
Current Stage
Public CompanyTotal Funding
$368.45M2025-06-04Post Ipo Secondary· $168.45M
2024-05-13IPO
2021-02-03Private Equity· $200M
Leadership Team
Tarun Mathur
CTO
Heidi Rapach
DIRECTOR OMNICHANNEL OPERATIONS & DELIVERY
Recent News
2026-01-03
Business Standard India
2025-12-11
Company data provided by crunchbase