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FINN Partners · 1 month ago

Cultural Analyst

United States

Full-time

Remote

Mid Level

$75K/yr - $85K/yr

4+ years exp

FINN Partners is seeking a mid-level Cultural Analyst to join their Strategy and Insights team. The role involves uncovering insights about consumer behavior and cultural trends to inform business strategies for clients across various sectors.

AdvertisingDigital MarketingGraphic DesignMarketingPublic RelationsSocial Media MarketingWeb Design

Responsibilities

Monitor and synthesize cultural trends and behavioral insights across verticals

Develop cultural POVs that inform brand strategy, creative briefs, audience segmentation, and thought leadership

Lead secondary research workstreams: social listening, media scan, and audience profiling

Connect qualitative and quantitative findings to generate insight-rich strategy inputs

Support competitive monitoring, including positioning, share of voice, and category whitespace analysis

Support competitive intelligence deliverable, including messaging audits, SWOT analysis, and category SOV snapshots

Build and maintain a cultural intelligence repository, including but not limited to frameworks, trend trackers, signal maps

Use GenAI tools to accelerate synthesis and signal detection (e.g., trend clustering, tone analysis)

Work across teams to ensure cultural context is embedded in all phases of brand, comms, and campaign work

Support new business and major client engagements with quick turn insights decks and input into pitch narratives

Qualification

Cultural insightsQualitative researchTrend analysisGenAI toolsAudience researchStorytellingCritical thinkingCollaborationOrganizational skillsProblem solving

Required

Bachelor's degree (Anthropology, Sociology, Psychology, Communications, Marketing, or related fields preferred)

Four to six years of relevant experience in a cultural insights, strategic planning, or audience research role in an agency, consultancy, or trend firm

Demonstrated ability to lead end-to-end insight workstreams - from data collection to synthesis to presentation

Strong command of qualitative research methodologies, secondary synthesis, and trend analysis frameworks (e.g., cultural codes, laddering, need states, signal-to-insight mapping)

Fluency with at least two of the following tools: Meltwater, Talkwalker, GWI, Mintel, and MRI Simmons

Comfort with ad libraries, SimilarWeb, and other competitive intelligence tools like CB Insights, SEMRush, Vivvix, and WARC

Hands-on experience using GenAI tools (ChatGPT, Gemini, Claude, Midjourney, etc.) to support signal mining, content summarization, or creative exploration

Excellent synthesis and storytelling skills: can craft compelling insight narratives, visual frameworks, and stakeholder-ready decks

Strong comfort with ambiguity, shifting priorities, and fast-paced agency environments