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ITG Brands · 4 hours ago

Sr Trade Marketing Manager - Zone

North Carolina, United States

Full-time

Hybrid

Senior Level

7+ years exp

ITG Brands is the third-largest tobacco company in the USA, committed to consumer-centered innovation and operational integrity. The Sr Trade Marketing Manager will support the integration of program design and merchandising, manage vendor relationships, and lead the merchandising team to ensure effective trade marketing activations and point-of-sale processes.

Tobacco

Responsibilities

Supports integration of program design and merchandising creation for Trade Marketing and Merchandising

Create synergies between both functions and our key vendors while driving influence through project management, executional mechanisms, and other tasks to ensure a flawless delivery of programs from start to finish

Participate in trade marketing activations, retailer event plans, point-of-sale processes, and other activities linked with retail/direct account specific plans

Manages key vendor relationships focused on creating efficiencies within our current processes with each vendor and driving cross vendor synergies

Support relationship and processes of vendors through detailed reviews and actions to deliver on planned KPI’s

Leads the Merchandising team through thought leadership, driving efficiencies through processes, and project management

Leads process of creating shopper activation programs that are aligned with brand plans, including end-to-end process and design/implement POS material

Ensure timely delivery of point-of-sale material from creation to execution

Improves the process for development and implementation of chain specific point of purchase plans for all retailer specific projects and support the retailers’ promotional activity programs

Develops and communicates program briefs to Five Eighty for all trade initiatives and POS processes (design, production, and delivery to field)

Tracks spending vs budget of the following investment items: POS material, POS shipping and freight cost, Factory Direct, POS warehouse charges and material spend of chain specific POS requests

Provides recommendations based on analysis of post-program results, provide quality and timely briefs for external agencies/internal stakeholders, and develop shopper programs based on path to purchase for categories and company brands, in support of Trade Marketing and Merchandising goals and objectives

Performs other job-related duties as assigned

Qualification

Trade/Retail activationBrand MarketingCPG salesAdvanced Microsoft OfficeOralCustomer RelationsProblem/situation analysisWritten communicationEffective time managementFlexibilityAdaptability