Apply on Employer Site

Allied Global Marketing · 9 hours ago

Search Optimization Specialist

United States

Full-time

Remote

Mid, Senior Level

$70K/yr - $75K/yr

3+ years exp

Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. They are seeking an innovative and experienced Search Optimization Specialist to optimize web and app ecosystems, leading technical SEO audits and ASO growth strategies while integrating AI tools to enhance optimization practices.

Advertising

Growth Opportunities

Responsibilities

Lead and implement technical SEO projects, including:

Technical site audits and on-page improvements

Schema markup and structured data development

Log file analysis and crawl budget optimization

Drive ASO strategies to improve visibility and conversion in the Apple App Store, Google Play, and other app marketplaces

Translate complex SEO/ASO findings into actionable insights for client teams and stakeholders with varying levels of technical knowledge

Support strategy and account teams in client presentations, audits, and performance reviews as needed

Optimize app metadata (titles, descriptions, keywords), visual assets (screenshots, previews), and manage review strategies

Conduct keyword research and competitive analysis for both SEO and ASO, using AI-enhanced and traditional tools

Investigate and respond to the evolving impact of LLM-based search experiences (e.g., ChatGPT, Claude, Perplexity) on discoverability, brand presence, and content optimization strategies

Manage and optimize AI-powered workflows for search optimization using tools such as:

Surfer SEO, NeuronWriter, ChatGPT (SEO)

AppTweak, Sensor Tower (ASO)

Align SEO/ASO efforts with Paid Media and Earned Media strategies to maximize holistic campaign performance and synergy across channels

Manage multiple optimization projects in parallel, ensuring timely delivery and alignment with project scopes and client goals

Monitor and maintain the accuracy, tone, and brand alignment of AI-generated content and optimization outputs

Continuously evaluate emerging AI-powered platforms to ensure Allied remains on the cutting edge of SEO/ASO innovation

Qualification

Technical SEOASO StrategySchema MarkupSEO AnalyticsAI-driven ToolsAnalytical SkillsProblem-solving SkillsCommunication Skills

Required

3–5 years of hands-on experience in technical SEO implementation and strategy

Proven expertise in: Schema markup and structured data

Technical audits, crawl management, and site architecture

SEO analytics and reporting (e.g., GA4, Search Console)

Demonstrated experience in ASO strategy and execution, including metadata optimization and competitive performance tracking

Experience presenting SEO/ASO strategies and findings directly to clients, including the ability to explain technical concepts clearly and persuasively to non-technical stakeholders

Practical experience with AI-driven SEO and ASO tools (e.g., Surfer SEO, NeuronWriter, AppTweak, Sensor Tower, ChatGPT)

Strong analytical and problem-solving skills; comfortable using data to drive decisions

Excellent written and verbal communication skills, including client-facing presentation

Passion for testing and integrating AI into search optimization workflows