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Horizon Commerce · 4 hours ago

Specialist, Conversion Rate Optimization

New York, NY

Full-time

Onsite

Entry, Mid Level

$70K/yr - $90K/yr

1+ years exp

Horizon Commerce is focused on optimizing digital properties through data-driven insights. The Specialist in Conversion Rate Optimization will support clients by identifying conversion opportunities and enhancing digital experiences, while collaborating with various teams to implement effective strategies.

E-CommerceMarketing

Responsibilities

Collaborate with CRO team members to identify client needs, define deliverables and develop a delivery plan to ensure the engagement is a success

Responsible for on time, on-allotted hours support of activities within the engagement at the expected quality of deliverables

Attend meetings as needed with internal teams, client teams, partners and other vendors to gather information and/or collaborate on the CRO program

Support the ideation of testable optimization opportunities based on CRO best practices, competitive/comparables, user behaviors, and experience analytics data to identify opportunities for conversion improvement

Develop and maintain measurement frameworks and define KPIs that align with client business goals to create a baseline for experience optimization

Provide actionable insights on user journeys, funnel performance, feature usage, and pain points in collaboration with other experience team members

Work closely with CX, media, creative, development and other adjacent program teams to create holistic improvement plans based on data

Leverage tools like heatmaps, session recordings, and clickstream analysis to enhance CRO understanding

Build and execute CRO testing roadmaps based on data insights, supporting hypothesis creation, test prioritization, and success measurement

Use necessary platforms, such as A/B testing and personalization tools, to support delivery of the solutions above with support from senior CRO team members to learn new platforms or platform capabilities where needed

Contribute to the creative and development process through effective briefing of any work needed for the digital initiatives in scope

Help identify, troubleshoot or escalate as needed any issues that emerge during the engagement to ensure effective delivery

Analyze A/B and multivariate test results to show impact to core business goals and guide iterative improvements in conversion

Develop client facing deliverables like test analyses, impact reporting, and presentations that communicate insights persuasively

Coordinate and collaborate with other teams as needed at Horizon Commerce, Horizon Media, the client’s partners and vendors and the client to deliver the engagement

Communicate any engagement needs and status with internal team, including to Project Managers, and client (e.g., status reports, escalations)

Observe the presentation of deliverables to the client, and practice your presentation skills during internal reviews

Competently use Jira and/or Monday.com (depending on client account), Microsoft Teams, Excel, PowerPoint and other tools as need to support team and engagement management

Help with any administrative tasks related to the account, e.g., inputs to contracting, billing, process documentation, etc

Qualification

Conversion Rate OptimizationAdobe TargetGoogle AnalyticsA/B TestingMultivariate TestingWebsite AnalyticsHTMLCSSJavaScriptCuriosityCommunication SkillsTeamworkProblem-SolvingRelationship-Building

Required

Some existing CRO experience

Strong grasp of and/or certification in the associated toolsets —such as Adobe Target & Analytics, Google Analytics, or other platforms like VWO and Optimizely

Understanding of performance media campaigns in the context of landing page optimization

General knowledge related to front-end web technologies like HTML, CSS, and JavaScript for implementation of CRO tests

Proactivity, communication, relationship-building and teamwork

Preferred

Bachelor's degree in business, marketing, analytics, website management, or a related field

1-3 years of experience in CRO and experience optimization; agency experience a plus

Experience with fundamental conversion rate optimization (CRO) principles and willingness and drive to increase skills and expertise in this function both through hands-on learning as well as additional training; includes A/B and Multivariate testing, landing page optimization for media, web design & UX, website analytics, user journeys, personas, customer segments and/or media audiences

Direct experience within CRO tools such as Optimizely, VWO, Adobe Target or similar

Experience translating data and research into strategic insights and recommendations; certification in

Certification in tools like Adobe Target, Adobe Analytics and/or Google Analytics 4 preferred

Familiarity with heatmapping/session recording tools (Hotjar, CrazyEgg, etc.)

Experience working with cross-functional teams and balancing multiple projects

Collaborative, curious, and excited to turn data and digital experiences into impact

Strong communication skills

Adobe Target or similar CRO platform certifications

Adobe Analytics or GA4