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Siemens Healthineers · 5 hours ago

POC Portfolio Management & Innovation Lead, Critical Care (Remote)

United States

Full-time

Remote

Senior Level, Lead/Staff

$165K/yr - $228K/yr

10+ years exp

Siemens Healthineers is a global leader in point of care blood analysis testing solutions. The POC Portfolio Management & Innovation Lead will develop and execute strategic marketing and product management initiatives to enhance the critical care blood gas portfolio, driving growth and profitability for the POC business.

Health CareHealth DiagnosticsMedicalMedical Device

Responsibilities

Define, drive, and deliver strategic roadmap for the POC critical care business segment and its adjacencies throughout the care continuum through organic and inorganic means, including but not limited to the benchtop blood analysis portfolio

Serve as the primary business owner leading the new product development core team as the business lead and customer advocate working closely with functional teams representing R&D, Manufacturing, Quality, Clinical, Regulatory, Sales, Service and Finance

Work closely with POC Strategy organization and serve as the disease state and critical care segment expert to analyze and determine strategic M&A and/or partnership opportunities within the critical care continuum

Define, create and expand the long-term product strategy and roadmap from ideation though end of life via the development of robust Target Product Profiles and business case(s) to quantify financial investment and ROI, including pricing strategies, cost targets, and defined, prioritized customer needs and solution requirements

Develop and maintain sales forecast unit/revenue projections and associated marketing expenses as key inputs into the financial product plan

Develop insights and generate evidence roadmap in support of the product lifecycle to demonstrate clinical, operational, and financial benefits of the product/solution

Support IUO customer evaluations for products in development and continuously assess and communicate feedback to assure the product or solution is meeting customer needs and user requirements

Leverage voice of customer to define strategies and customer needs using a variety of channels including qualitative or quantitative market research, KOL interviews, literature search, customer interactions, and gathering input from field representatives

Perform comprehensive business analysis to establish the roadmap defining end of manufacturing / end of support for products within your portfolio in conjunction with downstream marketing

Be a vocal ambassador for point of care customers worldwide, prioritizing intimate knowledge and understanding of real-world customer clinical, operational, and financial needs and challenges

Collaborate with downstream marketing to launch new portfolio solutions, transitioning from initial development to refinement throughout the product lifecycle

Lead, develop and execute the controlled release plan for new product introductions defining cross functional KPI’s with the core team and country leadership in preparation for full product launch

Collaborate with regional, country leadership and product marketing teams regarding portfolio refinement and additions, including claims expansion, evolving market trends and future product development requirements to help shape portfolio roadmap

Support and equip downstream and clinical marketing to develop product launch materials, product literature compendiums, and any other collaterals needed for sales execution

Partner with field marketing and sales management teams to develop and execute product launch plans and marketing/sales training in key global markets

Identify, analyze, and report on competitive threats and pricing, customer concerns, and market dynamics and trends for the product portfolio to develop appropriate and timely responses for internal and external audiences

Participate in new product demonstrations at major tradeshows and events as needed, previewing new technologies or coaching commercial teams on new portfolio attributes

Qualification

Upstream marketingNew product developmentStrategic marketingIVD POC technologyBusiness case developmentProduct lifecycle managementMarket researchSales forecastingAnalytical skillsPresentation skillsCommunication skillsProblem solvingOrganizational skills

Required

Bachelor's Degree in Business, Engineering, Health Sciences, or related discipline is required

10+ years of experience with at least 5 years of demonstrated experience in upstream marketing, new product development and strategic marketing in the healthcare or life sciences industry

Proven understanding and expertise in disease state management and IVD testing supporting patients and solutions across critical care settings including but not limited to ICU, NICU, CV/OR, Emergency Care

Demonstrated experience in working with various forms of IVD POC technology including proven expertise in multiple forms of testing platforms (e.g. ISE, clinical chemistry, hemostasis, hematology and immunoassay) in addition to pre-analytical device solutions

Proven strength and competency in finance, business case development

Strategy, product lifecycle management, marketing and new product launch experience

Demonstrated in-depth knowledge of the point of care competitive landscape

An extensive knowledge of working with US & international healthcare systems, with deep expertise in at least one major market

Demonstrated ability to work under pressure in a fast-paced environment

Self-motivated, highly organized, and able to prioritize and manage multiple projects simultaneously

Strong problem solving and analytical skills; experience working with data to facilitate product decisions along with working knowledge of Microsoft Excel

Exceptional presentation and communication skills; proficient in making compelling presentations on Microsoft PowerPoint

Willing to travel in the US and/or internationally up to 25%

Preferred

MBA preferred or demonstrated equivalent leadership experience in industry

Benefits

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Life insurance

Long-term and short-term disability insurance

Paid parking/public transportation

Paid time off

Paid sick and safe time

Company

Siemens Healthineers

Glassdoor4.1

Siemens Healthineers is a healthcare technology company that provides diagnostic and therapeutic products and services. It is a sub-organization of Siemens.

Founded in 1847

Malvern, Pennsylvania, USA

10001+ employees