Spark Foundry · 2 days ago
Vice President, Analytics
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$163K/yr - $266K/yr
10+ years expSpark Foundry is a global media agency focused on enhancing brand engagement through innovative media solutions. The Vice President, Analytics will lead the application of data-driven insights in media planning and measurement, ensuring the integration of advanced analytics into client strategies.
AdvertisingMarketing
Responsibilities
The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results
Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution
Manage client data ingestion for advanced attribution and modeling
Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business
Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories
Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to
Qualification
Required
10+ years' experience in media analytics, at an agency, on client side, or some combination of the two
Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution
Strong client management/consultative experience both presenting and resolving issues
Extensive experience leading and managing marketing technology projects from ideation through installation
Strong critical thinking and problem solving skills - demonstrated ability to mine data for relevant and actionable insights
Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
Demonstrated experience with programmatic audience buying concepts and execution
Strong math and analytical skills
Advanced MS Office skills (MS Word, Excel, PowerPoint)
Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama
Very good understanding of traditional and digital media data
Excellent project management skills
Excellent organizational skills and attention to detail a must
Excellent presentation and communication skills
Preferred
Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Spark Foundry
Spark Foundry is one of six global media agency brands within Publicis Media.
1001-5000 employees
H1B Sponsorship
Spark Foundry has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (79)
2024 (30)
2023 (8)
2022 (3)
2021 (5)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Niti Kumar
Chief Executive Officer, Spark Foundry
Sarah Kramer
Global and US CEO, Spark Foundry | Publicis Groupe Client Leader
Recent News
2025-11-16
2025-09-29
Company data provided by crunchbase