Targetbase · 4 hours ago
Senior Strategy Director
Targetbase is a data-driven, strategic marketing agency that integrates technology, analytics, creative, digital and strategy to enhance consumer engagement. The Senior Director within the Strategy group will lead the strategic marketing direction for clients, focusing on consumer-centric marketing and ensuring excellent service delivery through collaboration with a multi-functional team.
AdvertisingAnalyticsDigital MediaDirect Marketing
Responsibilities
Possesses overall responsibility for the strategic deliverables for assigned projects
Contributes to the development of effective marketing strategies for clients as they relate to consumer-centric marketing
Contributes to the creation of revenue growth via the design and sale of innovative solutions for existing clients
Ensures excellent service delivery to clients; responsible for collaborating with a multi-functional team and providing them the knowledge and enablement to ensure all delivery is 'on strategy'
Qualification
Required
Minimum of 10+ years of business experience in consumer/strategic marketing
Proven success in managing, developing, and launching consumer-centric marketing initiatives
10+ years of experience gained in 2 or more industry sectors, e.g., Telecom, Retail, Packaged Goods, Healthcare, Strategy Consulting, Marketing Services, or Advertising
Experience in consultative selling is a plus
Minimum requirements include a Bachelor's Degree; a Master's Degree is preferred
Proven ability to create and deliver marketing strategies
Proven ability to stay current and knowledgeable on emerging technologies impacting consumers and purchasing behavior
Proven ability to build and maintain positive trusted relationships with internal and external clients
Strong presentation skills with the ability to think on his/her feet
Strong collaboration and listening skills
Candidates must live in the Dallas/Ft Worth area and willing to be in office on required days
Preferred
A Master's Degree is preferred