Apply on Employer Site

Accuris · 10 hours ago

Director, Account-Based Marketing (ABM)

United States

Full-time

Remote

Director/Executive

$175K/yr - $200K/yr

8+ years exp

Accuris is a global leader in engineering intelligence, and they are seeking a Director of Account-Based Marketing to build a world-class ABM organization. This role involves designing and operationalizing a comprehensive ABM strategy to drive growth across their Engineering Intelligence and Supply Chain Intelligence product suites.

Information ServicesInformation Technology

Responsibilities

Own the ABM Strategy: Design and lead a multi-tiered ABM framework (1:1, 1:few, 1:many) aligned to Accuris’ growth priorities across Engineering Intelligence and Supply Chain Intelligence suites

Orchestrate 360° Campaigns: Integrate digital, content, events, SDR, and sales touchpoints to surround target accounts with coordinated experiences that accelerate buying decisions

Activate Data & Insights: Partner with Product Marketing, RevOps and Sales to segment accounts, identify buying groups, and leverage intent and engagement data to drive precision targeting

Measure What Matters: Define KPIs and dashboards that connect ABM performance to pipeline, bookings, and ROI - not just MQLs

Lead Agency & Vendor Relationships: Manage ABM technology stack and agency partners to maximize impact and scale

Coach and Collaborate: Partner across Marketing (Product, Content, and Digital) to embed ABM best practices into campaigns, launches, and customer expansions