USAJOBS · 2 months ago
Supervisory Marketing and Communication Specialist
Virginia Beach, Virginia, USA
Full-time
Onsite
Senior Level
$42/hr - $53/hrUSAJOBS is seeking a Supervisory Marketing and Communication Specialist to serve as a technical advisor for regional marketing and advertising programs within the Commander, Navy Region Mid-Atlantic. The role involves developing strategic marketing plans, overseeing marketing campaigns, and managing sponsorship initiatives to enhance program effectiveness and revenue.
ConsultingGovernmentHuman ResourcesInformation TechnologyInternetStaffing Agency
No H1B
U.S. Citizen Only
Responsibilities
Develops long-term marketing and strategic plans to maximize patron utilization and satisfaction while enhancing FFR programs self-sufficiency and/or profitability
Responsible for bringing well-organized and efficient strategies, insights, and management to marketing, brand management, public relations, sponsorship, and accreditation
Key responsibilities include planning, tracking, executing and optimizing the various marketing programs, developing and promoting the organizational brand, overseeing marketing efforts in support of accreditation program, cultivating additional business growth through sponsorship, providing creative ideas to drive innovation, and identifying and implementing marketing process improvement opportunities
Builds, manages and implements effective marketing campaigns for all FFR programs through various sources including webpages, an app and on social media platforms
Leverages tactics such as co-marketing with strategic partners, content marketing, email marketing, events, print and digital media advertising, social media, SEM, mobile marketing, and partnerships with other organizations to deliver effective communication
Works in tandem with Supervisory Visual Information Specialist on the design and production of marketing and promotional materials from inception to completion to guarantee highest quality, meet marketing objectives and exceed customer expectations
Ensures appropriateness, accuracy and quality of marketing products and effective use of resources in meeting customer needs
Responsible for evaluating the effectiveness of marketing plans, strategies and communication programs determined by customer response and overall success of programs
Stays informed of developments in the fields of marketing, technology, social media and other industries to help operate with initiative and innovation
Advises activity managers on effective advertising vehicles and appropriate media mix to reach target market
Plans media campaigns designed to enhance participation, and where appropriate, increase financial income
Plans, coordinates, and conducts market research, including demographics, surveys, focus groups, etc., to assess customer needs and desires
Oversees the management of publicly and privately information through online and offline application systems on behalf of FFR to include administration, technical planning, design, development, functionality, testing, implementation and management
Supervises the development and management of information and media deliverables by way of Content Management Systems (CMS), Digital Asset Management (DAM) and social media platforms to include the integration of media elements and data integrity
Responsible for initiating, directing, and implementing comprehensive marketing, public relations and sponsorship/advertising sales initiatives for FFR programs in coordination with installation and region program directors
Obtains information on upcoming events, special programs and offers from activity managers, and manages a list of viable annual events for which to seek commercial sponsorship
Supervises the development of packages used to solicit sponsorship from local, regional and national sponsors
Oversees negotiations of mutually beneficial sponsorship terms and all supporting documents
Coordinates with the region Office of the General Counsel (OGC) to ensure that terms of sponsorship are in accordance with all DON, CNIC and local regulations and policies
Attends COMREL events and may serve as point of contact for sponsors at events
Ensures sponsors are provided with copies of subsequent publicity and fulfillment reports
Stays current on all aspects of the administration of the commercial sponsorship and advertising program, constantly identifying opportunities to increase revenue
May directly supervise up to 20 personnel across the Marketing and Sponsorship program
Hears and resolves employee complaints, refers group grievances and more serious unresolved complaints to higher level management
Effects minor disciplinary measures and recommends other action in more serious cases
Identifies subordinate employees' developmental/training needs and provides or arranges for needed development and training
Finds ways to improve unit production or increase unit work quality
Carries out Equal Employment Opportunity (EEO) policies and communicates support of these policies to subordinates; assures equality in determining qualifications, selections, assignments, training, promotions, details, discipline, and awards; cooperates and participates fully in the development of an Affirmative Action Plan and efforts regarding staffing, motivation, and training to develop all employees; ensures minorities and women are considered for training opportunities and are nominated/appointed to boards and committees; and coordinates efforts with EEO officials during the development and execution of policies affecting civilian personnel
Qualification
Required
Must pass all applicable records and background check
Must successfully pass the E-Verify employment verification check
Starting May 7, 2025, non-affiliated individuals requesting access will need a REAL ID-compliant driver's license or another acceptable form of identification to access CNRMA Installations
Resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position
You will receive credit for all qualifying experience, including volunteer and part time experience
Experience refers to paid and unpaid experience, including volunteer work done through National Service programs
As part of the application process, you must complete and submit an occupational questionnaire
Please follow all instructions carefully. Errors or omissions may affect your rating and/or appointment eligibility
Salary is dependent on experience and/or education
Executive Order 12564 requires a Federal workplace free of illegal drugs
Some positions have special requirements. Selection may be tentative pending the completion of these requirements
Applicants may be required to submit proof of education, participate in medical screening, drug testing, etc
All selections are contingent upon satisfactory employment reference checks
Occupants of this position must maintain the privacy of official work information and data and demonstrate the highest level of ethical conduct
Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution
The following documents are required at the time of application: Resume, Proof of education/training/licensure, If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration, If claiming Military Spouse Preference, If claiming Veteran's Preference, If a current or former Federal Employee
Preferred
A degree from an accredited college or university with a course of study in marketing, public relations, communications, journalism, business administration or related field is preferred
Benefits
Relocation expenses reimbursed: Yes—Recruitment/Relocation bonus up to 25% of salary offered may be authorized
Company
USAJOBS
USAJOBS enables federal job seekers to access job opportunities across hundreds of federal agencies and organizations.
Founded in 1996
10001+ employees
Funding
Current Stage
Late StageRecent News
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