True Environmental · 2 months ago
National Director of Strategy and Marketing
United States
Full-time
Remote
Director/Executive
10+ years expTrue Environmental is a leading environmental and engineering services consulting firm focused on revolutionizing the built environment and preserving the natural one. The National Director of Strategy and Marketing will lead the proposal strategy to win new business in the environmental sector, manage a team, and ensure brand consistency across proposals for complex projects.
Environmental ConsultingEnvironmental EngineeringWaste Management
Responsibilities
Manage the proposal process: Oversee the entire lifecycle of proposals, from initial RFP review to final submission, specifically for environmental consulting, remediation, and engineering services projects, tracking progress, and following up
Lead a team: Manage and guide a team of proposal writers and other marketing staff involved in the creation of proposals for complex environmental and sustainability pursuits
Develop content: Write, edit, and develop compelling content for proposals, including qualifications materials, resumes, and detailed project descriptions focusing on successful environmental outcomes, innovative technical approaches, and regulatory compliance
Ensure brand consistency: Maintain brand integrity and quality control across all proposal materials and submissions, ensuring the brand reflects True Environmental's expertise, commitment to sustainability, and technical excellence
Strategic planning: Develop and implement proposal strategies, conduct competitive analysis within the environmental services market, and refine the process to improve win rates for key clients and projects
Cross-functional collaboration: Work with other departments like sales, project management, and technical experts (e.g., engineers, geologists, scientists) to gather information and ensure proposals align with company goals and client-specific environmental needs
Project management: Handle multiple projects simultaneously, manage competing deadlines, and maintain strong organizational skills to deliver high-quality, on-time submissions for time-sensitive environmental RFPs
Qualification
Required
Must have 10+ years of progressively responsible experience, preferably within the Environmental Consulting, Engineering (A/E/C), or professional services industry, with a proven track record of securing major contracts through strategic proposal development
Demonstrated ability to lead, mentor, and inspire a decentralized, high-performing team of proposal and marketing professionals across a nationwide environmental services platform
Ability to translate complex environmental, engineering, and remediation technical information into clear, persuasive, client-focused proposal narratives and marketing copy that articulate True Environmental's unique value proposition
Expert-level proficiency in MS Office and Adobe (especially Word for long-form proposal documents) and experience utilizing CRM and content management systems to manage a knowledge base of resumes and project descriptions for environmental projects (e.g., coastal resilience, water management)
Strong working knowledge of established proposal best practices (e.g., Shipley, APMP) and capture management methodology applied to winning high-value public and private sector environmental and infrastructure RFPs
Deep understanding of the environmental services competitive landscape, client buying cycles (e.g., government agencies, industrial clients), and familiarity with common industry proposal formats (e.g., SF 330)
Preferred
Experience with Deltek Vantagepoint CRM or other relational databases to track business development pipeline, client engagement metrics, and capture data related to environmental project pursuits, ensuring data integrity for strategic decision-making
Demonstrated ability to manage complex proposal documents, ensuring absolute accuracy in technical and contractual language and adherence to rigorous client specifications (especially government RFPs) and True Environmental's quality standards
Familiarity with marketing budgeting, resource allocation, and reporting on key performance indicators (KPIs) related to proposal activities (e.g., ROI on proposal spend, win-rate by market segment)
Experience linking marketing strategy and proposal activity directly to firm-wide revenue goals for the environmental services sector
Proven skill in managing conflict and negotiating deadlines with senior technical staff in a fast-paced, high-stakes environmental pursuit environment
Company
True Environmental
True Environmental provides environmental services including consulting, engineering, and waste management.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
E
Edgar Garcia
Chief Accounting Officer
Recent News
Business Wire
2024-04-15
2024-03-12
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