NoCry® Safety · 2 months ago
Social Media Content Lead
United States
Full-time
Hybrid
Mid Level
$60K/yr - $60K/yrNoCry® Safety is a bold PPE brand dedicated to protecting frontline workers. They are seeking a creative storyteller to lead their social media content strategy, driving engagement through compelling visuals and authentic storytelling that resonates with tradespeople and pros.
CommercialConsumer GoodsRetail
Responsibilities
Lead creative ideation and production of content across all formats — video, photography, Reels, Shorts, GIFs, animations, and more
Turn real-world grit into digital storytelling — capturing moments from job sites, workshops, and everyday work that embody Work Fearlessly
Cultivate and manage relationships with creators and influencers — from trades pros and DIYers to storytellers who live the NoCry mindset. Build partnerships that amplify reach, authenticity, and community
Collaborate with internal teams (Marketing, Product, Creative) to craft campaigns that connect with tradespeople and pros
Experiment with new formats and storytelling angles that push the brand forward — not just follow trends
Maintain a consistent NoCry tone and visual identity across every post, platform, and region
Build and manage content libraries, templates, and toolkits for efficient collaboration and brand consistency
Coordinate with partners and creators to adapt content for different audiences while keeping our voice sharp and authentic
Use tools like Meta Business Suite and project management platforms to plan, approve, and deploy campaigns
Support content scheduling and publishing — ensuring each post lands with purpose and timing that drives engagement
Qualification
Required
Mid-level experience
Creative storyteller
Ability to lead creative ideation and production of content across all formats — video, photography, Reels, Shorts, GIFs, animations, and more
Ability to turn real-world grit into digital storytelling
Ability to cultivate and manage relationships with creators and influencers
Collaborative with internal teams (Marketing, Product, Creative)
Ability to experiment with new formats and storytelling angles
Maintain a consistent NoCry tone and visual identity
Build and manage content libraries, templates, and toolkits
Coordinate with partners and creators to adapt content for different audiences
Use tools like Meta Business Suite and project management platforms
Support content scheduling and publishing
Creative strategist who thrives at the intersection of storytelling, design, and data
Passionate about the trades, DIY, and real people doing real work
Obsessed with details
Experienced in photo and video production
Strong grasp of platform trends and analytics
Collaborative and proactive
Preferred
Experience producing content for PPE, workwear, or tools brands
Hands-on photography or editing skills (Premiere, Lightroom, CapCut)
Strong understanding of blue-collar and DIY culture
Prior experience managing influencer or ambassador programs
Benefits
A chance to build a community from the ground up for a fast-growing, fearless PPE brand.
A flexible remote work schedule.
The creative freedom to build something that breaks the mold.
A badass wolfpack that has your back—and actually listens.
Company
NoCry® Safety
Since we hit the ground running in 2012, NoCry has grown into a fearless force in PPE. The wolf in our logo isn’t just a symbol – it’s a statement.
Founded in 2012
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Raino Raasuke
Founder
Recent News
SlashGear.com
2025-06-15
Company data provided by crunchbase